Schedule: 09.01.2017 - 26.05.2017
Teacher in charge (valid 01.08.2018-31.07.2020):
Teaching Period (valid 01.08.2018-31.07.2020):
Learning Outcomes (valid 01.08.2018-31.07.2020):
On successful completion of this course, students will be able to:
- work in a multidisciplinary project team with a real industry project taking into account the client, product, environment, and the user
- understand how a package can serve different stakeholders in different phases of the product's life cycle
- knows the principles of visual, structural and user-centered packaging design that complies with sustainable development
- evaluate the desirability and feasibility of a packaging solution from different perspectives.
- implement good project working practices and presentations skills.
Content (valid 01.08.2018-31.07.2020):
The course simulates multidisciplinary design projects common in the industry.
The focus is in designing future packaging concepts and prototypes based on a client brief. Project work is supported by theme lectures, workshops and excursions as well as independent and supervised group work. The course ends in with a Pack-Age Gala in which the students will present their proof-of-concept prototypes to the audience.
The main teaching themes are:
- Visual communication design and user experience
- Material technology and packaging engineering
- Sustainable design and systems
- Branding and consumer understanding
- Package development, stuctures and model making
Assessment Methods and Criteria (valid 01.08.2018-31.07.2020):
The minor is organised as one long project-style course. Teaching takes place in periods I-II. The project groups (teams) will be created on the basis of the applicants' skills, backgrounds and interests, before the course starts. By applying to the minor student acknowledges that s/he will be working with a real client project.
Workload (valid 01.08.2018-31.07.2020):
Total workload 405h of which independent and group work 225h. Lectures, workshops visits and excursions 100h, exercises 50h, mid and final critiques and presentations 30h.
Teaching is based on collaboration between different teachers and schools and industry. Utilizing competence and cooperation networks makes it possible to offer more comprehensive approach to teaching and learning to work with packaging design challenges. The course is intensive so overlapping courses should be avoided during its duration. 80% student participation is mandatory.
Study Material (valid 01.08.2018-31.07.2020):
Silva & Dupuis 2008. Package Design Workbook: The Art and Science of Successful Packaging. Rockport Publishing.
Jackson 2012. Structural Packaging: Design Your Own Boxes and 3D Forms. Laurence King Publishing.
Ambrose & Harris 2011. Packaging the Brand – The Relationship Between Packaging Design and Brand Identity. AVA Publishing.
Boylston 2009. Designing Sustainable Packaging. Laurence King Publishing.
Järvi-Kääriäinen & Ollila 2007. Toimiva Pakkaus. Pakkaustutkimus PTR.
Course Homepage (valid 01.08.2018-31.07.2020):
Prerequisites (valid 01.08.2018-31.07.2020):
Students can apply to Pack-Age by sending a motivation letter and work samples through eage system by 31.5.2018.
Up to 20 student are selected from various backgrounds.
Grading Scale (valid 01.08.2018-31.07.2020):
Registration for Courses (valid 01.08.2018-31.07.2020):
In WebOodi for those elected to the minor
The order of priority is as follows:
- students for whom the course is compulsory for their major/programme and who have scheduled it for the current academic year in their personal study plan (HOPS);
- exchange students for whom the course is a part of his/her officially approved learning agreement and scheduled to be taken during the current semester;
- students for whom the course is compulsory for their major/programme and who have not completed it yet;
- students, for whom the course is part of his/her major’s or programme’s alternative studies and has been scheduled in the student's PSP (HOPS) for the current academic year
- students, for whom the course is part of his/her major’s or programme’s alternative studies and who have not completed the requisite number of credits for alternative studies yet;
- students for whom the course is compulsory for their minor;
- students, for whom the course is part of his/her minor subject’s alternative studies and who have not completed the requisite number of credits for alternative studies yet;
- students who have applied for the course through a student mobility scheme (internal mobility within Aalto University, flexible study right (JOO) studies etc.);
- other students.
Further Information (valid 01.08.2018-31.07.2020):
The minor is taught in collaboration between different schools: Aalto ARTS, Aalto BIZ, Aalto CHEM and Lahti Institute of Design and Fine Arts. Pack-Age is organised by the Aalto ARTS Master's Degree Programme in Visual Communication Design.