Credits: 6

Schedule: 19.02.2018 - 28.03.2018

Teacher in charge (valid 01.08.2018-31.07.2020): 

Marja-Liisa Kuronen

Teaching Period (valid 01.08.2018-31.07.2020): 

I (2018-2019) Töölö Campus

NO TEACHING 2019-2020

Learning Outcomes (valid 01.08.2018-31.07.2020): 

Knowledge; Students understand

-    investor relations from the global perspective, and simultaneously, as a function based on local and international laws and regulations
-   communication in the financial markets from the point of view of all participants: shareholders, investors, analysts, employees, media and other stakeholders
-   investor relations as a trans-disciplinary research area (accounting, finance, strategic leadership and management, communication and marketing)
-   investor relations as a specialized, strategic area of corporate communication and corporate finance, and as the responsibility of CEO, CFO and IRO
-    investor relations as a special area of communications competence and profession

Skills; Student is able to

-       assess the possibilities of the IR function and executives to influence the value of a public listed company
-       critically assess earlier research, and competently apply appropriate research methods in analyses
-       analyze investor relations and communicate in the IR context
-       assess issues related to ethics and accountability in the global context
-       work as a target-oriented and responsible member of a team
-       write an IR related academic reaction paper based on research in various disciplines, and reflective essay based all course materials and discussions.

Content (valid 01.08.2018-31.07.2020): 

The course focuses on the

-       value creation of public listed companies at the financial markets, and the role of IR function in the process

-       operations of the IR function during the fiscal year

-       communication at the quarterly turning points during the fiscal year

-       communication tools needed to manage stakeholder relations, e.g. financial press releases and reports.

All topics will be discussed in class, based on a variety of research articles in such areas as strategic leadership, shareholder value creation, regulation, strategic and other changes in companies, IR genres, as well as corporate governance and corporate social responsibility. The course introduces IR as a multidimensional profession at the interface of the pressure of regulation of disclosures on the one hand, and managing impressions and reputation on the other hand. The practices involved in the IR profession will be illustrated by cases, team work and visiting lecturers.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

1.    Reaction paper on a selection of articles as an orientation to the course in the second week of lectures (20%)
2.    Class contribution (20%): preparedness for class, contribution to class activities, and writing Exit Slips (4 out of 5 required)
3.    Individual and team-based assignments (25%)
4.    Individual reflection essay based on the articles read, and all lectures and discussion in class (35%) The final grade will be based on the quality of both individual and team-based work.

Workload (valid 01.08.2018-31.07.2020): 

1.    Lectures 28 h
2.    Orientation to Investor Relations: Reaction paper 35 h
3.    Preparation for the lectures (reading articles and writing Exit Slips) 25 h
4.    Assignments; team work 30 h
5.    Reflective essay 42 h

Study Material (valid 01.08.2018-31.07.2020): 

Package of readings, including the articles of the orientation paper

Substitutes for Courses (valid 01.08.2018-31.07.2020): 

The course substitutes the course Sijoittajasuhteet 75E14000

Course Homepage (valid 01.08.2018-31.07.2020):

Prerequisites (valid 01.08.2018-31.07.2020): 

For students in Corporate Communication Master's programme the course on Managing Corporate Communication is recommended before this course.

Grading Scale (valid 01.08.2018-31.07.2020): 

0 (fail) - 5 (excellent)

Registration for Courses (valid 01.08.2018-31.07.2020): 

via WebOodi

Further Information (valid 01.08.2018-31.07.2020): 

Max 40 students can be accepted to the course.

Priority is given to students in MSc Corporate Communication, MSc in Corporate Communication Minor, and MIB Major and Minor

Mandatory attendance on the first week’s lessons. Students are required full commitment to do all course work, including team assignments and possible visits outside class.