Credits: 10

Schedule: 12.09.2017 - 19.10.2017

Teaching Period (valid 01.08.2018-31.07.2020): 


Learning Outcomes (valid 01.08.2018-31.07.2020): 

Module Course trains students to research and work with lifestyle and design trends. After the course the student understands trend mechanisms, is able to recognise trends in media, street, home and business; student is able to analyse design and lifestyle trends and can utilise trend information in her work, including is able to produce seasonal and long term design directions in her organisation or community.

Content (valid 01.08.2018-31.07.2020): 

In the course we will study and draw from, nordic experience, and try to get solid idea about the stereotypes and what’s behind them: what makes Scandinavia and north special?, Is there anything long-lasting or globally beneficial in the northern cultures and ways of behaving? In addition to fashion and textile design, how can the nordic influences be translated meaningfully into for example, Italian sports cars, American consumer appliances or South-American health care?

Development of the skills of recognizing and editing trend signals, abductive reasoning and interpretation are the key parts of the methodological training in the course. Training draws from the trend forecasting practices and ethnographic research tradition.  The online courses offered by the Finland Futures Academy (University of Turku) complement this course but are not compulsory part of the training. Course work is supported with reading assignments, in-class discussion and exercises, guest lectures by visiting professionals, assignment presentations, feedback, and tutoring.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

Lectures, in class training and presentations and tutored independent work

Student performance is evaluated based on the following items: student’s contribution to the class. Amount of submitted assignments and their quality. Ability to provide constructive input and feedback in class. Proactive working style. Research imagination and persistence. Management of the workload.

Workload (valid 01.08.2018-31.07.2020): 

270 h

Lectures, in class training and presentations 80 40h

Tutored independent work 188 178 h

Own reflection 50 h

Feedback 2 h

Study Material (valid 01.08.2018-31.07.2020): 

Raymond, M., 2010. The trend forecaster’s handbook, London: Laurence King Publishing.

Vejlgaard, H. (2013). Style eruptions. How 6 different groups of trendsetters make trends happen. Denmark: Confetti Publishing

Older version: Vejlgaard, H., 2008. Anatomy of a trend, New York: McGraw-Hill.

Substitutes for Courses (valid 01.08.2018-31.07.2020): 

MUO-E1008 Trend Forecasting

Grading Scale (valid 01.08.2018-31.07.2020): 


Registration for Courses (valid 01.08.2018-31.07.2020): 

In WebOodi



Further Information (valid 01.08.2018-31.07.2020): 

Max. 30 students