Credits: 6

Schedule: 11.09.2018 - 18.10.2018

Teacher in charge (valid 01.08.2018-31.07.2020): 

Marja-Liisa Kuronen

Contact information for the course (applies in this implementation): 

Contact information

Marja-Liisa, Senior University Lecturer (Docent), D.Sc. (Econ.)

marja-liisa.kuronen(at)!marja-liisa_kuronenTöölö campus, room A-412


Teaching Period (valid 01.08.2018-31.07.2020): 

I (2018-2019) Töölö Campus

NO TEACHING 2019-2020

Learning Outcomes (valid 01.08.2018-31.07.2020): 

Knowledge; Students understand

-    investor relations from the global perspective, and simultaneously, as a function based on local and international laws and regulations
-   communication in the financial markets from the point of view of all participants: shareholders, investors, analysts, employees, media and other stakeholders
-   investor relations as a trans-disciplinary research area (accounting, finance, strategic leadership and management, communication and marketing)
-   investor relations as a specialized, strategic area of corporate communication and corporate finance, and as the responsibility of CEO, CFO and IRO
-    investor relations as a special area of communications competence and profession

Skills; Student is able to

-       assess the possibilities of the IR function and executives to influence the value of a public listed company
-       critically assess earlier research, and competently apply appropriate research methods in analyses
-       analyze investor relations and communicate in the IR context
-       assess issues related to ethics and accountability in the global context
-       work as a target-oriented and responsible member of a team
-       write an IR related academic reaction paper based on research in various disciplines, and reflective essay based all course materials and discussions.

Content (valid 01.08.2018-31.07.2020): 

The course focuses on the

-       value creation of public listed companies at the financial markets, and the role of IR function in the process

-       operations of the IR function during the fiscal year

-       communication at the quarterly turning points during the fiscal year

-       communication tools needed to manage stakeholder relations, e.g. financial press releases and reports.

All topics will be discussed in class, based on a variety of research articles in such areas as strategic leadership, shareholder value creation, regulation, strategic and other changes in companies, IR genres, as well as corporate governance and corporate social responsibility. The course introduces IR as a multidimensional profession at the interface of the pressure of regulation of disclosures on the one hand, and managing impressions and reputation on the other hand. The practices involved in the IR profession will be illustrated by cases, team work and visiting lecturers.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

1.    Reaction paper on a selection of articles as an orientation to the course in the second week of lectures (20%)
2.    Class contribution (20%): preparedness for class, contribution to class activities, and writing Exit Slips (4 out of 5 required)
3.    Individual and team-based assignments (25%)
4.    Individual reflection essay based on the articles read, and all lectures and discussion in class (35%) The final grade will be based on the quality of both individual and team-based work.

Elaboration of the evaluation criteria and methods, and acquainting students with the evaluation (applies in this implementation): 

Evaluation of
the whole course
: 0-5  

The final grade (1 – 5) of the course
will be based on the quality of both individual and team-based work. In order
to pass the course, the student will have to gain a “pass” from all
assignments. In Aalto University, grade 1 equals 50% achievement of the learning
outcomes. It is not possible to take an assignment exam twice, and the grades
cannot be improved by new assignments (Regulations
on study attainments
). No additional assignments can substitute for
presence on lectures.
Late submission of assignments decreases the
maximum grade to be attained.

Feedback: Students will get feedback on
learning both during the course, and after it. Evaluation rubrics are used in
every assignment. Rubrics give criteria for grades 5, 3 and 1. Both teacher and
peer feedback is included in panel discussions (Ass. 2). Feedback on exit slips
will be given both by grades and by the teacher’s feedback summary during the
lectures; individual feedback will be given on the first exit slip. Feedback
and additional guidance for assignments will be given after each lecture for
those who want to have it.

Workload (valid 01.08.2018-31.07.2020): 

1.    Lectures 28 h
2.    Orientation to Investor Relations: Reaction paper 35 h
3.    Preparation for the lectures (reading articles and writing Exit Slips) 25 h
4.    Assignments; team work 30 h
5.    Reflective essay 42 h

Details on calculating the workload (applies in this implementation): 



preparation: reading, and writing exit slips




to IR: Reaction paper (2nd week of lectures)


Individual and team work assignments (Ass. 2)

Reflective essay (in
week 7)




160h (6 cr)


Study Material (valid 01.08.2018-31.07.2020): 

Package of readings, including the articles of the orientation paper

Details on the course materials (applies in this implementation): 

Material for the orientative Reaction Paper (due lecture week 2):  

(week 2)  

 Orientation assignment - Reaction paper (max. 1.700 words); 20% – Due date: Sept.
19, 2018, at 3 pm

Your task in writing a reaction paper is to react to the assigned readings (2), using
related questions as a starting point:

1: Book chapter: Laskin, A.V. (2017). Investor relations and financial communication:
The Evolution of the profession. In Alexander V. Laskin (ed.), The Handbook of Financial Communication and
Investor Relations
. New Jersey, USA: John Wiley & Sons. Pp. 3-22.

What is IR all about, today and historically? Do you agree with Laskin´s conclusions? Argue critically for or/and against.

Book chapter
: Ikäheimo, S. & Mouritsen, J. (2007).  Investor
relations and the production of fair values and market values. In Markus
Granlund (ed.), Total quality in academic accounting.
Essays in honour of Kari Lukka. C 3: 2007, Turku School of Economics, Turku. 63–79 (Article
is available on MyCourses
, in the file of Assignments).

What is the role of Investor Relations in value creation, and how does strategic management of a public company relate to financial
performance and IR?

 Detailed instructions will be published on MyCourses (Assignments folder: Orientation assignment)

Other course materials are presented in the Syllabus and timetable on the MC course page.

Substitutes for Courses (valid 01.08.2018-31.07.2020): 

The course substitutes the course Sijoittajasuhteet 75E14000

Course Homepage (valid 01.08.2018-31.07.2020):

Prerequisites (valid 01.08.2018-31.07.2020): 

For students in Corporate Communication Master's programme the course on Managing Corporate Communication is recommended before this course.

Grading Scale (valid 01.08.2018-31.07.2020): 

0 (fail) - 5 (excellent)

Registration for Courses (valid 01.08.2018-31.07.2020): 

via WebOodi

Further Information (valid 01.08.2018-31.07.2020): 

Max 40 students can be accepted to the course.

Priority is given to students in MSc Corporate Communication, MSc in Corporate Communication Minor, and MIB Major and Minor

Mandatory attendance on the first week’s lessons. Students are required full commitment to do all course work, including team assignments and possible visits outside class.

Details on the schedule (applies in this implementation): 

2018 – 19, Period 1, Tue and Thu, 9.15 am – 12

Töölö campus, Main building, Tue A-407, Thu A-401

Language of Instruction: English


Mandatory attendance on the first week lessons (introduction to the
course and assignments). 


no lectures on Tue, Sept 18 (on
lecture week 2), on Tue, Oct 9, nor Thu, Oct 11 (on lecture
week 5).

Schedule in detail you will find on MC, on the left column of folders of the course (Syllabus and timetable; access for students of Aalto  with e-mail


Registration and further information