Credits: 5

Schedule: 27.08.2018 - 11.02.2019

Contact information for the course (applies in this implementation): Adjunct Professor Maarit Salolainen (email)

Teaching Period (valid 01.08.2018-31.07.2020): 

For PatternLab19-goup I-IV (2018 -2019)

For PatternLab20-group I-IV (2019 -2020)

Learning Outcomes (valid 01.08.2018-31.07.2020): 

Students understand how freelance designers work in an international environment within the context of surface design. Students are familiar with the promoting and selling processes of surface design collections.

Content (valid 01.08.2018-31.07.2020): 

During this learning-by-doing project students learn how to market and sell the collection designed during the PatternLab Collection course.

  • Creating joint collection and marketing concept, project planning and scheduling, project funding, marketing, sales and PR, pricing and agreements
  • Customer meetings in Finland and in other Scandinavia
  • Participating as a team in international trade fairs

 See for more information.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

Teamwork, project management, independent work, lectures, tutoring, critics, company visits, participation in sales events in Finland and internationally. Rating Criteria: Comprehensive professional development, project and process management, activity and team skills.

Workload (valid 01.08.2018-31.07.2020): 


25 h Lectures, tutoring, critics

97 h Independent work individually and in teams

 13 h Own reflection

Course Homepage (valid 01.08.2018-31.07.2020):

Grading Scale (valid 01.08.2018-31.07.2020): 


Registration for Courses (valid 01.08.2018-31.07.2020): 

In WebOodi



Further Information (valid 01.08.2018-31.07.2020): 

MUO-E1034 Pattern Lab Marketing and Sales Project is an obligatory prerequisite for all Aalto ARTS students taking the course MUO-E1009 Pattern Lab. The Pattern Lab Minor is intended for all students at Aalto ARTS interested in surface design and freelance work. Please see description of the minor for further information and autumn application schedule and instructions for applying. Please note that you need to apply for the minor to be able to take this course. After being accepted to the minor, you can to register to the individual courses. Participation in the Pattern Lab Minor requires commitment to a year-long project. Max.12 students.

Please ask for additional information on the minor from website  and from the professor in charge of the minor as well as from the planning officer Helena Kurkela (

Details on the schedule (applies in this implementation): 

Please see details and content of the meetigs on the MyCourses front page


Registration and further information