Schedule: 30.10.2018 - 04.12.2018
Teaching Period (valid 01.08.2018-31.07.2020):
II autumn (2018-2019, 2019-2020)
Learning Outcomes (valid 01.08.2018-31.07.2020):
This course has been designed to enhance student's understanding of the design infused process expert entrepreneurs rely on to transform ideas into opportunities often in highly ambiguous and uncertain contexts. After this course, students will: a) discover the importance of empathetically framing opportunities, b) hone their ability to apply design thinking principles in practice, c) be able to craft persuasive and engaging messages, and d) practice the art of effectuation/design doing as a basis for driving innovation in their own fields of interest.
Content (valid 01.08.2018-31.07.2020):
Expert entrepreneurs: a) spot patterns where others see chaos, b) are grounded in a deep and empathetic understanding of the context within which customers operate and/or solutions sought, c) prototype potential solutions quickly and cheaply to garner feedback, d) openly engage with outside parties to shape the opportunity and share the risk, and e) trust their instincts and intuition in knowing what customers need even if they are unable to articulate it. The group challenge is based on a contemporary issue that is both provocative and open to interpretation.
Assessment Methods and Criteria (valid 01.08.2018-31.07.2020):
Lectures, workshops, exercises and field study. Individual essay, individual challenge and a group challenge.
Study Material (valid 01.08.2018-31.07.2020):
Saras Sarasvathy "What Makes Entrepreneurs Entrepreneurial?" and a design thinking/doing resource compendium provided on the course web page
Substitutes for Courses (valid 01.08.2018-31.07.2020):
Replaces the courses TU-91.2045
Course Homepage (valid 01.08.2018-31.07.2020):
Registration for Courses (valid 01.08.2018-31.07.2020):
The number of participants will be limited to 80 and the course is open to all students of Aalto.
- Teacher: Peter Kelly