Credits: 6

Schedule: 07.01.2020 - 20.02.2020

Teacher in charge (valid 01.08.2018-31.07.2020): 

Teacher in charge: Sami Kajalo

Lecturer: Hedon Blakaj

Teaching Period (valid 01.08.2018-31.07.2020): 

III 2018–19 (spring) Otaniemi campus
III 2019-2020 (spring)

Learning Outcomes (valid 01.08.2018-31.07.2020): 

The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and knows his ethical responsibility as a practitioner of marketing communications.

Content (valid 01.08.2018-31.07.2020): 

Integrated marketing communications as a part marketing and a company's business processes, different stages of marketing communications planning, communications effects models, limitations and strengths of different communications methods and channels, measuring marketing communications, outsourcing marketing communications, marketing communications ethics.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

1. Exam (40% of grade)
2. Case exercises (60% of grade)

Workload (valid 01.08.2018-31.07.2020): 

6 credits, 160 hours:

1. Lectures (24h)

2. Case exercises (70h)

3. Independent learning (63h)

4. Exam (3h)

Study Material (valid 01.08.2018-31.07.2020): 

Literature provided by teachers during the course.

Course Homepage (valid 01.08.2018-31.07.2020):

Grading Scale (valid 01.08.2018-31.07.2020): 


Registration for Courses (valid 01.08.2018-31.07.2020): 

Registration via WedOodi. Check registration time in WebOodi.

NOTE: Mention your group of priority upon registration.

Further Information (valid 01.08.2018-31.07.2020): 

Students are expected to be present at 80% of lectures, participation below this will affect grade. The number of students admitted to the course is restricted to 50. Priority is given to (1) Aalto BSc students studying in Specialization of Marketing, (2) Aalto BIZ students studying a minor study package in Marketing, and (3) other students studying a minor study package in Marketing.

NOTE: Students are required to write own group of priority to further information field of course registration!


Registration and further information