Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


The student learns about an advanced topic related to marketing. The topic varies, and is determined by the instructor. The course may focus on theory, research methods and/or practice.

Credits: 3

Schedule: 25.02.2020 - 09.04.2020

Teacher in charge (valid 01.08.2020-31.07.2022): Henri Weijo

Teacher in charge (applies in this implementation): Richard Cuthbertson

Contact information for the course (applies in this implementation):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    The content of the course and learning methods vary depending on the instructor in charge. Please refer to the course website for more information.

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    Please check the syllabus for details

  • Valid 01.08.2020-31.07.2022:

    80-160 h, distribution of workload varies

    Please check the syllabus for details on course workload


Study Material
  • Valid 01.08.2020-31.07.2022:

    Compulsory and suggested further reading list to be provided by the faculty concerned.

  • Valid 01.08.2020-31.07.2022:

    Recommended prerequisites: an introductory course in marketing