Credits: 6

Schedule: 08.01.2020 - 12.02.2020

Teacher in charge (valid 01.08.2018-31.07.2020): 

Sammy Toyoki

Teaching Period (valid 01.08.2018-31.07.2020): 

III 2018–19 (spring) Töölö campus
III 2019–20 (spring) Otaniemi campus


Learning Outcomes (valid 01.08.2018-31.07.2020): 

In completing this course, the student will learn about emerging theoretical frontiers  in consumer culture theory and interpretive consumer research. The student will learn how to apply these frameworks in critically analyzing existing and currently forming marketplace phenomena related to consumers, consumerism and consumer society.

Content (valid 01.08.2018-31.07.2020): 

The course content is based on the Marketing departments’ latest research projects in the field of consumer research, including top-tier publications, currently ongoing research, doctoral thesis research, as well as national and international guest lecturers. Literatures are drawn from a wide range of fields, with a focus on advanced theoretical developments in phenomenology, sociology, social theory, cultural studies, material culture and cultural anthropology.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

Active attendance in lectures
Compulsory course assignments (100%)

Workload (valid 01.08.2018-31.07.2020): 

6 credits, 160 hours
1. Lectures (24 h)
2. Assignments and independent learning

Study Material (valid 01.08.2018-31.07.2020): 

A collection of articles from the current scholarly literature assigned by the lecturer

Course Homepage (valid 01.08.2018-31.07.2020):

Prerequisites (valid 01.08.2018-31.07.2020): 

23E28000 Consumer Culture or equivalent

Grading Scale (valid 01.08.2018-31.07.2020): 


Registration for Courses (valid 01.08.2018-31.07.2020): 

Registration via WedOodi. Check registration time in WebOodi.

NOTE: Mention your group of priority upon registration.

Further Information (valid 01.08.2018-31.07.2020): 

The number of students admitted to the course is restricted to 60. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) Aalto students studying in MSc Program of Global Management with focus area in Marketing, (3) CEMS-students, (4) Aalto students studying a MSc Minor in Consumer Research and (5) other students. Priority is also given to students who haven’t completed the course (or registered for the course) before.

NOTE: Students are required to write own group of priority to further information field of course registration!


Registration and further information