Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.
LEARNING OUTCOMES
The purpose of this self-studying course is to provide students with an overview of strategic retail marketing. After completion of the course, the student has an understanding of the key areas of retail marketing and management with a special emphasis on strategic analysis and planning.
Credits: 6
Schedule: 13.09.2019 - 21.10.2019
Teacher in charge (valid 01.08.2020-31.07.2022): Arto Lindblom
Teacher in charge (applies in this implementation): Arto Lindblom
Contact information for the course (applies in this implementation):
CEFR level (applies in this implementation):
Language of instruction and studies (valid 01.08.2020-31.07.2022):
Teaching language: English
Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
Valid 01.08.2020-31.07.2022:
Students will independently read literature, write essays, conduct independent project work (a strategic retail marketing plan), and do the exam. Through the course readings and assignments, the course covers the most important areas of strategic retail marketing. The course will have a kick-off seminar that provides guidelines to complete the course.
Assessment Methods and Criteria
Valid 01.08.2020-31.07.2022:
Individual essays (20% of course grade)
Independent project work (40 % of course grade)
Exam (40% of course grade).
Autumn 2020:
Individual essays (60% of course grade)
Independent project work (40 % of course grade)
Workload
Valid 01.08.2020-31.07.2022:
6 credits, 160 hours
Kick-off session 2h
Independent readings + essays
Independent project work
Exam preparation
Exam
Autumn 2020:
Independent readings + essays
Independent project work
DETAILS
Study Material
Valid 01.08.2020-31.07.2022:
A collection of articles assigned by the responsible teacher.
Substitutes for Courses
Valid 01.08.2020-31.07.2022:
Substitutes the course 23E25000 Kaupan liiketoimintamallit ja markkinointi
- Teacher: Arto Lindblom