Credits: 6

Schedule: 28.10.2019 - 25.11.2019

Teacher in charge (valid 01.08.2018-31.07.2020): 

Kushagra Bhatnagar, Sammy Toyoki (II)

Eric Arnould (IV)

Teaching Period (valid 01.08.2018-31.07.2020): 

II 2018–19 (autumn) Töölö campus and IV 2018–19 (spring) Otaniemi campus
II 2019–20 (autumn) and IV 2019–20 (spring) Otaniemi campus
Twice per year

Learning Outcomes (valid 01.08.2018-31.07.2020): 

In completing this course, the student will learn about the key concepts, theories, and frameworks of consumer culture theory and interpretive consumer research. The student will learn how to apply these concepts, theories, and frameworks in critically examining and analyzing consumers, consumerism and consumer society. Students will also apply taught knowledge in conducting actual consumer / market research.

Content (valid 01.08.2018-31.07.2020): 

The course describes key theories from the fields of consumer research, sociology, social theory, cultural studies, material culture and cultural anthropology.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

  1. Active attendance in lectures
  2. Compulsory course assignments (100%)

Workload (valid 01.08.2018-31.07.2020): 

6 credits, 160 hours
1. Lectures (24 h) 
2. Assignments and independent learning

Study Material (valid 01.08.2018-31.07.2020): 

A collection of articles from the current scholarly literature assigned by the lecturer

Substitutes for Courses (valid 01.08.2018-31.07.2020): 

Replaces the course 23E28000 Advanced consumer behavior

Course Homepage (valid 01.08.2018-31.07.2020):

Prerequisites (valid 01.08.2018-31.07.2020): 

23C581 Consumer Behavior or an equivalent Consumer Research course

Grading Scale (valid 01.08.2018-31.07.2020): 


Registration for Courses (valid 01.08.2018-31.07.2020): 

Registration via WedOodi. Check registration time in WebOodi.

NOTE: Mention your group of priority upon registration.

Further Information (valid 01.08.2018-31.07.2020): 

The number of students admitted to the course is restricted to 60. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) Aalto students studying in MSc Program of Global Management with focus area in Marketing, (3) CEMS-students, (4) Aalto students studying in MSc Program of Strategy, (5) Aalto students studying a MSc Minor in Consumer Research.

Priority is also given to students who haven’t completed the course (or registered for the course) before.

NOTE: Students are required to write own group of priority to further information field of course registration!


Registration and further information