Schedule: 24.02.2020 - 01.04.2020
Teacher in charge (valid 01.08.2018-31.07.2020):
Kushagra Bhatnagar, Sammy Toyoki (II)
Eric Arnould (IV)
Contact information for the course (applies in this implementation):
Eric Arnould email@example.com
Teaching Period (valid 01.08.2018-31.07.2020):
II 2018–19 (autumn) Töölö campus and IV 2018–19 (spring) Otaniemi campus
II 2019–20 (autumn) and IV 2019–20 (spring) Otaniemi campus
Twice per year
Learning Outcomes (valid 01.08.2018-31.07.2020):
In completing this course, the student will learn about the key concepts, theories, and frameworks of consumer culture theory and interpretive consumer research. The student will learn how to apply these concepts, theories, and frameworks in critically examining and analyzing consumers, consumerism and consumer society. Students will also apply taught knowledge in conducting actual consumer / market research.
Content (valid 01.08.2018-31.07.2020):
The course describes key theories from the fields of consumer research, sociology, social theory, cultural studies, material culture and cultural anthropology.
Details on the course content (applies in this implementation):
completion of this course, students will be familiar with the key concepts,
theories, and frameworks of consumer culture theory and interpretive consumer
research. Students will learn how to apply these concepts, theories, and
frameworks in critically examining and analyzing consumers, consumerism and
Assessment Methods and Criteria (valid 01.08.2018-31.07.2020):
- Active attendance in lectures
- Compulsory course assignments (100%)
Elaboration of the evaluation criteria and methods, and acquainting students with the evaluation (applies in this implementation):
2. PERFORMANCE EXPECTATIONS
We expect students to attend all
lectures, to engage in group fieldwork, to participate actively in class
discussions, to read all assigned readings prior to the corresponding class
period, to complete all written assignments on time, and to be present for the
poster session, which occurs on the last day of class.
You will be part of a group (to be assigned by the research assistant). Each
group will carry out four tasks – submit reflection papers, present an article,
present the findings from your fieldwork in poster format, and submit a final
3. ASSESSMENT AND GRADING
will assess student performance according to the following:
1. Attendance (more than 2 absences will result in a grade reduction)
a. This is a normal expectation in the
workplace. University is also a workplace
2. Individual Participation and
3. Take Home Exam (40%)
4. Final group research project report
a. Most work in the business world is
group work; teams tend to be diverse in composition. Learning to work in a team
is an important business skill.
Workload (valid 01.08.2018-31.07.2020):
6 credits, 160 hours
1. Lectures (24 h)
2. Assignments and independent learning
Study Material (valid 01.08.2018-31.07.2020):
A collection of articles from the current scholarly literature assigned by the lecturer
Details on the course materials (applies in this implementation):
6. COURSE MATERIALS
Please obtain a copy of the book
from Amazon or equivalent. (OBS! The editors do not earn income from this
2018, Consumer Culture Theory, Eric Arnould and Craig J. Thompson, ed. London
and New York: Sage Publications.
Readings are drawn from this text as
well as from articles..
PDF files of assigned readings will
be posted to the course website.
Substitutes for Courses (valid 01.08.2018-31.07.2020):
Replaces the course 23E28000 Advanced consumer behavior
Course Homepage (valid 01.08.2018-31.07.2020):
Prerequisites (valid 01.08.2018-31.07.2020):
23C581 Consumer Behavior or an equivalent Consumer Research course
Grading Scale (valid 01.08.2018-31.07.2020):
Registration for Courses (valid 01.08.2018-31.07.2020):
Registration via WedOodi. Check registration time in WebOodi.
NOTE: Mention your group of priority upon registration.
Further Information (valid 01.08.2018-31.07.2020):
The number of students admitted to the course is restricted to 60. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) Aalto students studying in MSc Program of Global Management with focus area in Marketing, (3) CEMS-students, (4) Aalto students studying in MSc Program of Strategy, (5) Aalto students studying a MSc Minor in Consumer Research.
Priority is also given to students who haven’t completed the course (or registered for the course) before.
NOTE: Students are required to write own group of priority to further information field of course registration!
Additional information for the course (applies in this implementation):
Details on the schedule (applies in this implementation):
Zwick, Detlev; Samuel K.; Bonsu & Aron. Darmody (2008), Putting Consumers