Credits: 6

Schedule: 16.05.2020 - 27.06.2020

Teacher in charge (valid 01.08.2018-31.07.2020): 

NN

Teaching Period (valid 01.08.2018-31.07.2020): 

V-summer 2018–19 online course

V-summer 2019–20 online course

Learning Outcomes (valid 01.08.2018-31.07.2020): 

In completing this course, the student will learn about the key concepts, theories, and models in the field of psychological and behavioral consumer research.

Content (valid 01.08.2018-31.07.2020): 

The course content comprises of knowledge from three key domains: (a) consumer affect and cognition (b) consumer behavior, and (c) consumer environment. Accordingly, this course describes the thoughts and feelings people experience and the actions they perform in consumption processes. It also explains the various things in the environment that influence these thoughts, feelings and actions.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

Compulsory individual and course assignments.

Workload (valid 01.08.2018-31.07.2020): 

6 credits, 160 hours:

  • 20 hours lectures
  • 140 hours compulsory assignments and independent learning

Study Material (valid 01.08.2018-31.07.2020): 

A collection of articles and book chapters assigned by the lecturer

Course Homepage (valid 01.08.2018-31.07.2020): 

https://mycourses.aalto.fi/course/search.php?search=23E48000

Grading Scale (valid 01.08.2018-31.07.2020): 

0-5

Registration for Courses (valid 01.08.2018-31.07.2020): 

Registration via WedOodi. Check registration time in WebOodi.

NOTE: Mention your group of priority upon registration.

Further Information (valid 01.08.2018-31.07.2020): 

The number of students admitted to the course is restricted to 60. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) CEMS-students, (3) Aalto students studying a MSc minor study package in Fashion Management, (4) Aalto students studying a MSc minor study package in Consumer Research, (5) Aalto students studying a MSc minor study package in Marketing and (6) other students.

NOTE: Students are required to write own group of priority to further information field of course registration!

Description

Registration and further information