Credits: 6

Schedule: 07.01.2020 - 14.02.2020

Teacher in charge (valid 01.08.2018-31.07.2020): 

Henri Weijo

Teaching Period (valid 01.08.2018-31.07.2020): 

V 2018–19 (spring) Otaniemi campus
III 2019–20 (spring) Otaniemi campus
Aalto course

Learning Outcomes (valid 01.08.2018-31.07.2020): 

Fashion is a hard industry to thrive in. It is fast-paced, requires a keen eye for cultural trends, and requires mastery of both supply chain and talent management. But if you can master marketing in fashion, you are well-equipped to do marketing in any fast-moving consumer industry.

The course is primarily designed for those pursuing a career in the fashion industry. Students will be exposed to cutting edge academic work as well as renowned experts in the Nordic fashion industry. We dive deep into theory as well as empirics of fashion marketing and emphasize its key characteristics and success factors. The key points of emphasis relate to practices in branding, supply chain management, sustainability, retailing, and understanding of business models. As such, the course will also be of high value to aspiring B2C marketing managers working in other fields.

Students will gain...

1. … an understanding of the core business and marketing functions within fashion
2. … an ability to plan brand positions, retail strategies, and supply chains in fast-moving business contexts
3. … valuable insights into management practices in culturally sensitive business areas
4. … new perspectives on the culture and production of fashion
5. … appreciation for sustainability as a business advantage

Content (valid 01.08.2018-31.07.2020): 

The course integrates and utilizes a broad range of theoretical concepts, frameworks and topics on a practical level. Key areas include strategic marketing and branding, value propositions and business models, supply chain management, retail and distribution management as well as business case development.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

During the course, students are divided into multidisciplinary teams to work on various business cases and challenges. The outcomes are presented for sparring, comments and critique from the other teams, course staff and visiting fashion industry experts.


The course grade will consist of the following components:

● Group work and written reports
● Group presentations
● Individual home assignment
● Active class participation

The final breakdown and balance between these elements will be announced at the beginning of the course.

Workload (valid 01.08.2018-31.07.2020): 

6 credits, 160 hours:

The course includes lectures, readings, individual assignments, and group work conducted both in class as well as outside of it.

Study Material (valid 01.08.2018-31.07.2020): 

A collection of articles as assigned by the lecturers

Course Homepage (valid 01.08.2018-31.07.2020):

Grading Scale (valid 01.08.2018-31.07.2020): 


Registration for Courses (valid 01.08.2018-31.07.2020): 

Via Weboodi, see Further Information (below).

NOTE: Mention your group of priority upon registration.

Further Information (valid 01.08.2018-31.07.2020): 

Course participation is limited to 80 students. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) Aalto students studying a MSc minor study package in Fashion Management, (3) Aalto students studying a MSc minor study package in Marketing and (4) other Aalto students.

NOTE: Students are required to write own group of priority to further information field of course registration!


Registration and further information