Credits: 6

Schedule: 07.01.2020 - 14.02.2020

Teacher in charge (valid 01.08.2018-31.07.2020): 

Sammy Toyoki (I)

Ilona Mikkonen (III)

Teaching Period (valid 01.08.2018-31.07.2020): 

I 2018–19 (autumn) and III 2018–19 (spring) Töölö campus

I 2019–20 (autumn) and III 2019–20 (spring) Otaniemi campus

Twice per year

Learning Outcomes (valid 01.08.2018-31.07.2020): 

Upon completion of the course, students will gain an understanding of major qualitative research methods and methodology and will be able to carry out empirical qualitative research.

Content (valid 01.08.2018-31.07.2020): 

The course introduces students to qualitative methods in business research. The course introduces the student to the following topics:
- Epistemological and ontological underpinnings of qualitative research
- Collection and analysis of appropriate qualitative empirical data
- Practical use of different research methods
- Evaluation criteria for qualitative research
- Construction of a ‘research plan’

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

Compulsory course assignments 80%. Optional assignments 20%  Active participation in class discussion can earn students extra credits. Absenteeism from lectures reduces points and lowers the final grade.

Workload (valid 01.08.2018-31.07.2020): 

6 credits, 160 hours:
- Compulsory lectures (24 hours)
- Independent learning and course assignments (136 hours)

Study Material (valid 01.08.2018-31.07.2020): 

Coursebook: Eriksson, Päivi & Kovalainen, Anne (2008) Qualitative methods in business research. ISBN 978-1-4129-0316-5, obligatory,


Additional  readings assigned by the lecturer (compulsory).

Substitutes for Courses (valid 01.08.2018-31.07.2020): 

The course substitutes the course 80E80100 Business Research Methods (6 cr), 23E22000 Markkinoinnin tutkimusmenetelmät (6 cr) and 23E88001 Qualitative Research Methods in Marketing (3 cr)

Course Homepage (valid 01.08.2018-31.07.2020):

Grading Scale (valid 01.08.2018-31.07.2020): 


Registration for Courses (valid 01.08.2018-31.07.2020): 

Registration via WedOodi. Check registration time in WebOodi.

Further Information (valid 01.08.2018-31.07.2020): 

Attendance at lectures compulsory. If the student fails to meet this requirement (at least 80% of lectures attended), points will be deducted from the student’s final grade. He or she can also be removed from the course for repeated absenteeism. The number of students admitted to the course is restricted to 60. Priority is given to Aalto students studying in MSc Program of Marketing.


Registration and further information