Schedule: 24.02.2020 - 20.05.2020
Teacher in charge (valid 01.08.2018-31.07.2020):
Prof. Lasse Mitronen
Teaching Period (valid 01.08.2018-31.07.2020):
V 2018–19 (spring) Otaniemi campus
IV-V 2019–20 (spring) Otaniemi campus
Learning Outcomes (valid 01.08.2018-31.07.2020):
After the course the student will (1) have a concise and updated overview on the core knowledge of marketing; (2) be able to apply the knowledge by identifying, analyzing and solving a real-life business problem, and improve his/her (3) team-working skills, (4) presentation skills, (5) negotiation skills, and (6) project management skills. In addition, the student will develop self-awareness of what he/she has learned and skills and competencies he/she possesses facilitating his/her entering to the work life and by doing so, also provides feedback for the program. In brief, the course creates “closure”, ensuring that learning goals of the Aalto MSc degree/program(s) have been fulfilled.
Content (valid 01.08.2018-31.07.2020):
The students (in teams of 3) select a core topic in the area marketing, and update and share their knowledge on the topic with their peers. Thereafter, the teams identify and get access to real-life case firms and negotiate and agree on a problem-solving project (e.g., objectives, scope) with the firms. The end-results of the project are (1) presentation for the firm representatives on how the problem is/could be solved, and (2) a case study report resembling a Harvard Business School style case study, which a) has a clear theme within the domain of marketing, b) uses academic and/or theoretical reasoning to explain and justify analysis, c) a problem solving structure with a pre-problem setup and a post-problem solution, d) a description of concrete activities in solving the case and e) implications for generalizing the finding for learning purposes.
Assessment Methods and Criteria (valid 01.08.2018-31.07.2020):
40%: Project outcome and the final presentation
40%: Case study report; equal weight on analytical thinking, learning setup and practical relevance
10%: Individual two-page reflection paper on the project
10%: Project contribution
Workload (valid 01.08.2018-31.07.2020):
6 credits, 160 hours
- Individual assignment (i.e., one case pre-reading, reflection paper): 4 h
- Weekly meetings (compulsory) (7x4h): 28h
- Project/team work (e.g. case firm access, problem solving task for the case firm, preparing for team presentations, writing up the academic case): 128 hours
Study Material (valid 01.08.2018-31.07.2020):
One Harvard Business Case distributed by the teachers; selection of ABS4 and ABS3-ranked journal articles on the selected topics
Substitutes for Courses (valid 01.08.2018-31.07.2020):
Course can be covered by 57E00600 Hackathon project
Course Homepage (valid 01.08.2018-31.07.2020):
Prerequisites (valid 01.08.2018-31.07.2020):
Strongly recommended for second year MSc students. Available only to M.Sc. Marketing major students.
Grading Scale (valid 01.08.2018-31.07.2020):
Registration for Courses (valid 01.08.2018-31.07.2020):
Course is mandatory and only available to M.Sc. Marketing major students. Acceptance to the course is granted by registration through WebOodi.
Further Information (valid 01.08.2018-31.07.2020):
Course is mandatory and only available to M.Sc. Marketing major students. Some students will get the opportunity to replace this capstone course by participating in the so-called Hackathon-capstone.
Students can, on legitimate grounds, apply for credit transfer for the capstone course or substitute the course with another Aalto University course. (Exchange studies abroad, serious illness, working life and its restraints are not considered legitimate reasons not to complete the capstone course). Deviating from the common credit transfer policy at the School of Business (BIZ), students have to initiate a request for credit transfer pre-approval for their proposed course to substitute the capstone course. To apply for credit transfer the request form is available at Into. Based on the student’s credit transfer application for substitution the teacher in charge of the capstone course will evaluate and decide on whether the by the student proposed course will meet the BIZ capstone course requirements.