Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


At the end of this course, students are expected to have developed theoretical and practical knowledge about entrepreneurship and innovation and to be able to apply those to real cases.

Credits: 6

Schedule: 26.02.2020 - 08.04.2020

Teacher in charge (valid 01.08.2020-31.07.2022): Arne Kroeger

Teacher in charge (applies in this implementation): Steffen Farny, Arne Kroeger

Contact information for the course (valid 26.09.2019-21.12.2112):


Ass. Prof. Dr. Arne Kröger:

Dr. Steffen Farny:

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    The workload includes time preparing presentations about selected topics, classroom teaching, peer-evaluations, a case study and preparing the exam.


    • Basics of entrepreneurship
    • Creativity, Idea Development & Innovation
    • Opportunity recognition & Business Model
    • Case Study
    • Venture Funding
    • Venture Growth
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  • Applies in this implementation:

    The Syllabus will be:

    1. Basics of Entrepreneurship

    2. Creativity, Idea Development & Innovation

    3. Opportunity Recognition & Business Models

    4. Sustainable Value Proposition

    5. Venture Funding

    6. Venture Growth

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    Individual assignments 35%. Team assignments 65%.

  • Applies in this implementation:

    The course will comprise an intermediate individual assignment, a final individual MC-exam and a case study + group essay.

    Intermediate individual assignment:

    Three academic articles and three venture cases will be provided. Each student will be randomly assigned to one of three cases and prepare a PowerPoint presentation of max. 4 Slides (+ 1 slide references) uploaded in PDF format in MyCourses. In their presentations, the students are supposed to apply a theoretical model to the corresponding venture case.

    Evaluation criteria of the intermediate individual assignment: Structure/Storyline, Appropriate focus, Information beyond provided case information, Appropriate Visualisation (Diagrams, Tables, Figures), Application/Transfer of the theoretical model to the case

    Based on the assessment of the presentations, the student with the highest number of points (0-100) will receive the offer to present his/her slides and to earn 10 points that will be added to the total number of points achieved in the final exam.

    Final individual assignment:

    The final assignment will be a one hour MC-Online Exam in MyCourses of 33 MC questions on a specific date and time about the course content (PPT Slides , Academic Articles and Intermediate Student Presentations).

    Group assignment:

    Case study + Group essay

    The final grades and student numbers will be uploaded to MyCourses course homepage


    50-59 points = 1

    60-69 points = 2

    70-79 points = 3

    80-89 points = 4

    90-100 points = 5

  • Valid 01.08.2020-31.07.2022:

    1. Classroom hours 17 h
    2. Preparation of individual assignments 42 h
    3. Preparation of group work assignments 101 h

  • Applies in this implementation:

    Intermediate individual

    (max. 4 PPT Slides uploaded in
    PDF format)

    50% (80h)

    15% (Scale 0-100) (24h)

    (+ possibility for the best presentation to earn 10 points which will be
    added to the total number of points achieved in the final exam)


    (+ preparation, including classroom

    35% (Scale 0-100) (56h)

    Case study & Essay

    50% (80h)

    50% (80h)


    6cr = 100% (160h)


Study Material
  • Valid 01.08.2020-31.07.2022:

    The materials necessary for completing the course will be available on MyCourses. Students can also
    use the following textbook to support their learning:

    Zacharakis, Andrew, William Bygrave, Andrew Corbett, 2016. Entrepreneurship, 4th Edition. Wiley.
    For the chapter Creativity, Idea Development and Innovation.

    Bessant, John R., Tidd, Joe 2015. Innovation and Entrepreneurship, 3th Edition. Wiley.

  • Applies in this implementation:

    The three academic articles for the intermediate group assignments (which will also be included in the questions of the final MC-exam) are:

    Amit, R. & Zott, C. 2001. Value creation in e-business. Strategic Management Journal, 22: 493-520.

    Fleming, L. & Sorensen, O. 2016. Financing by and for the massess: An introduction to the Special Issue on crowdfunding. California Management Review, 58(2): 5-19.

    Vogel, P. 2017. From venture idea to venture opportunity. Entrepreneurship Theory & Practice, 41(6): 943-971.

    Another article that will be discussed during the lecture and included in the final MC-exam:

    Sarasvathy, S. D. 2001. Causation and
    Effectuation: Toward a theoretical shift from economic inevitability to
    entrepreneurial contingency. Academy of Management Review, 26(2): 243-263.

  • Valid 01.08.2020-31.07.2022:

    No prerequisites necessary

SDG: Sustainable Development Goals

    8 Decent Work and Economic Growth

    9 Industry, Innovation and Infrastructure

    12 Responsible Production and Consumption


Details on the schedule
  • Applies in this implementation:

    26.02.2020: Basics of Entrepreneurship, Creativity, Idea Development &
    Innovation (B-Sali)

    04.03.2020: Opportunity Recognition (B-Sali)

    12.03.2020: Business Models (U4)

    18.03.2020: Case: Sustainable Value Proposition (U8)

    25.03.2020: Venture Funding (B-Sali)

    01.04.2020: Venture Growth (plus Exam Preparation) (B-Sali)

    08.04.2020: MC-Online Exam (9:00-10:00)