Schedule: 11.02.2020 - 13.02.2020
Teaching Period (valid 01.08.2018-31.07.2020):
Period III (2019-2020)
Learning Outcomes (valid 01.08.2018-31.07.2020):
Students will develop an understanding of two big issues that entrepreneurial businesses entering new markets face: (1) market and competitive analysis and (2) strategic positioning and dynamics. Students will learn to apply a number of theoretical ideas to analyse these issues, such as transaction costs and asset specificity, predatory strategies and price discrimination.
Content (valid 01.08.2018-31.07.2020):
Entrepreneurial businesses from start-ups to established corporations enter new markets with innovative products and services. This course covers strategic considerations and analysis tools that are relevant for understanding the market that the firm is about to enter and for developing a strategy that leads to a successful entry and sustainable competitive advantage.
Assessment Methods and Criteria (valid 01.08.2018-31.07.2020):
Midterm and final exams (online)
Workload (valid 01.08.2018-31.07.2020):
Contact hours 8 h (optional; the course can also be completed fully online)
Individual study 152 h
Study Material (valid 01.08.2018-31.07.2020):
Theoretical material in the online learning environment in MyCourses
Cases (available in MyCourses)
Course Homepage (valid 01.08.2018-31.07.2020):
Grading Scale (valid 01.08.2018-31.07.2020):
0 (fail) to 5 (excellent)
Registration for Courses (valid 01.08.2018-31.07.2020):
Registration via WebOodi ends 7 days before the period starts.
Further Information (valid 01.08.2018-31.07.2020):
The course can be completed either as a combination of contact teaching and online materials or as online-only. Participation in contact teaching is recommended but not mandatory.
Max 100 students can be accepted to the course. Priority is given to (1) students in MSc Entrepreneurship and Innovation Management, (2) students taking a minor in Entrepreneurship and Innovation Management and (3) other Aalto University students.
- Teacher: Johannes Gartner