Schedule: 15.04.2020 - 29.05.2020
Teacher in charge (valid 01.08.2018-31.07.2020):
Markku Tinnilä, Matti Rossi
Teaching Period (valid 01.08.2018-31.07.2020):
Period V (2018-2019) Otaniemi campus
Period V (2019-2020) Otaniemi campus
Learning Outcomes (valid 01.08.2018-31.07.2020):
The objective of the course is to provide the students with an in-depth understanding of managing a service, product or software development and launch, as well as, the management and business models connected to services and products.
The course discusses the life-cycle of a software venture, including product idea, founding a company, and acquiring risk financing. Furthermore, the focus is on recognizing, analyzing and choosing the alternative business models for the product or service, with a special emphasis on digital goods and bundles consisting of software and connected services.
Different types of business models are analyzed for their competitive advantage, as well as, earning and pricing models with pertinent distribution channels. Cases and examples are used to illustrate the opportunities in creating novel business models in services. The students are expected to actively participate in the group works and presentations.
Content (valid 01.08.2018-31.07.2020):
The core content of the course includes the main models, tools and concepts of business models, value propositions, service design, pitching skills, innovation management, ICT-enabled new business models and services, and platforms of IT-based business.
Assessment Methods and Criteria (valid 01.08.2018-31.07.2020):
Case and case presentation/pitching 50%
Workload (valid 01.08.2018-31.07.2020):
Independent work 125 h
Study Material (valid 01.08.2018-31.07.2020):
Afuah, Allan; “Business models: A strategic management approach”, McGraw-Hill, 2004, ISBN 0-07-288364-2
Collection of articles
Course Homepage (valid 01.08.2018-31.07.2020):
Prerequisites (valid 01.08.2018-31.07.2020):
37E00100 Information Economy
Grading Scale (valid 01.08.2018-31.07.2020):
Registration for Courses (valid 01.08.2018-31.07.2020):
via WebOodi, max. 70 students
Further Information (valid 01.08.2018-31.07.2020):
Maximum number of students admitted is 70. In case needed, priority is given to:
1. ISM MSc students
2. ISM/SCM minor students
3. Other BIZ students
4. Other Aalto students
- Teacher: Markku Tinnilä