Credits: 1

Schedule: 18.09.2019 - 20.09.2019

Teacher in charge (valid 01.08.2018-31.07.2020): 

Michael Baker

Teaching Period (valid 01.08.2018-31.07.2020): 

1 Fall 2018 and Fall 2019

Learning Outcomes (valid 01.08.2018-31.07.2020): 

- Analyse audiences and define objectives to create targeted business messages
- Write coherent and convincing, reader-friendly business documents
- Craft clear, focused and engaging business presentations
- Critically assess you own and others’ business communications

Content (valid 01.08.2018-31.07.2020): 

This 2-day seminar provides a set of business communication best practices derived from both research and experience, and gives students ample opportunity to implement these guidelines. Written assignments and individual and team presentations allow students to practise the theories and key concepts introduced during the seminar. Peer and lecturer feedback gives students a clear picture of their present communication skills, and an indication of how they can enhance their own communication performance.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

90% assignments
10% class contribution


Workload (valid 01.08.2018-31.07.2020): 

Intensive 2-day seminar
16h contact teaching
11h independent work
Total: 27h (1 ECTS)

Study Material (valid 01.08.2018-31.07.2020): 

All materials on the MyCourses workspace.

Course Homepage (valid 01.08.2018-31.07.2020):

Grading Scale (valid 01.08.2018-31.07.2020): 


Registration for Courses (valid 01.08.2018-31.07.2020): 

Registration through WebOodi.

Further Information (valid 01.08.2018-31.07.2020): 

This course is open to CEMS students exclusively. 100% attendance is required. Mandatory pre-work which must be completed before the class. Mandatory mid-seminar readings and group assignment.


Registration and further information