Credits: 3
Schedule: 01.11.2019 - 05.12.2019
Teacher in charge (valid 01.08.2018-31.07.2020):
Michael Baker
Christa Uusi-Rauva
Contact information for the course (applies in this implementation):
Kirsti Iivonen
kirsti.iivonen@aalto.fi
+358 40 5128255
Teaching Period (valid 01.08.2018-31.07.2020):
I, II (Autumn 2018) One-period course. Otaniemi campus.
I, II (Autumn 2019) One-period course. Otaniemi campus.
Learning Outcomes (valid 01.08.2018-31.07.2020):
By the end of the course, students will be able to:
1. analyse audiences and define objectives to create targeted messages
2. write coherent and convincing, reader-friendly business documents
3. craft clear, focused and engaging business presentations
4. critically assess their own and others’ business communications
Content (valid 01.08.2018-31.07.2020):
This highly interactive and task-oriented course provides a clear insight into what constitutes effective oral and written business communication in a fast-paced global business environment. Case analyses, simulations, written assignments and individual and team presentations will allow students to practise the theories and key concepts introduced during the course. Peer and lecturer feedback will give students a clear picture of their present communication skills, and an indication of how they can enhance their performance.
Details on the course content (applies in this implementation):
SESSION 1
Content:
- Introductions
- Course overview
- Communication strategy
- Instructions for A1: written request
- Practicing communication strategy analysis with
A1 context (case analysis, presentations, discussion)
SESSION 2
Content:
- Effective business writing
- Understanding modes of persuasion (Ethos + Pathos
+ Logos) - Peer feedback on A1
- Instructions for A2 (individual persuasive
presentation):
1. A2a: presentation outline
2. A2b: actual 5-7-minute presentation
3.
A5: evaluation paper
SESSION 3
Content:
· Presentation structure, openings and closings
- A2b: presentations in small groups
SESSION 4
Content:
- A3: timed test on
the readings on computer: quiz 10% + written part 20%;
BRING
YOUR OWN LAPTOP - Instructions and topic choice for A4: 10-minute
team presentation
SESSION 5
Content:
- Designing effective visuals
- Nonverbal communication
- Consultation and peer feedback on A4: team
presentation - Exercises
SESSION 6
Content:
· A4 team presentations
Assessment Methods and Criteria (valid 01.08.2018-31.07.2020):
1. Assignments (90%)
2. Class contribution (10%)
Elaboration of the evaluation criteria and methods, and acquainting students with the evaluation (applies in this implementation):
Summary of Course Assignments and Deadlines
| Task | Type of work | % | Deadline |
A1 | Written email request | Team | 10 | Nov 8/Nov 15 |
A2 | a. Persuasive presentation outline (15) b. Persuasive presentation in class | Individual | 15 | Nov 15 |
A3 | In-class test (quiz 10%, written task 20%) | Individual | 30 | Nov 22 |
A4 | Team presentation | Team | 15 | Nov 28/Nov 29/Dec 5 |
A5 | Evaluation of two presentation (A2+A4) performances | Individual | 20 | Dec 10 |
| Preparedness for class; contribution to group activities | Individual | 10 |
|
Workload (valid 01.08.2018-31.07.2020):
Contact teaching 18h
Independent work 72h
Total 80h (3 ECTS)
Details on calculating the workload (applies in this implementation):
Study Material (valid 01.08.2018-31.07.2020):
All materials will be available on MyCourses.
Substitutes for Courses (valid 01.08.2018-31.07.2020):
61A00100 Business Communication (6 cr)
Course Homepage (valid 01.08.2018-31.07.2020):
https://mycourses.aalto.fi/course/search.php?search=61A00200
CEFR level (valid 01.08.2018-31.07.2020):
Starting level: C1
Grading Scale (valid 01.08.2018-31.07.2020):
0 (fail) - 5 (excellent)
Registration for Courses (valid 01.08.2018-31.07.2020):
Via WebOodi
Further Information (valid 01.08.2018-31.07.2020):
Mandatory class attendance. This course must be completed before taking any of the EBC electives.
Only available for School of Business BSc students.
Additional information for the course (applies in this implementation):
Course
Standards & Requirements
Deadlines: To pass the
course, all the required assignments must be completed by the given deadlines.
Grading criteria: All
assignments are assessed using rubrics (grading criteria) on a scale of 0-5. Final
grade criteria: A total of 4.5 and above is a 5; 3.5-4.49 range is a 4;
2.5-3.49 range is a 3.
Team assignments: Only one group
member needs to submit your team's assignment.
Extra assignments not possible: Students are not able to redo assignments or
do any extra assignments to improve grades.
Class participation: Attendance is
mandatory on this highly practical and experiential course. However, one
absence during the course is possible if a student has a valid reason (to be
communicated before the class!). This will result in a 20% reduction of the
class participation grade. More than one absence will result in NOT passing the
course.
Details on the schedule (applies in this implementation):
Group 08:
Time and location
| Date (weekday) | Time | Location |
1 | 1.11.2019 (Fri) | 13:15-16:15 | Q202 |
2 | 8.11.2019 (Fri) | 13:15-16:15 | Q202 |
3 | 15.11.2019 (Fri) | 13:15-16:15 | U401/U411/U413b/U414a/U414b |
4 | 22.11.2019 (Fri) | 13:15-16:15 | Y344/Y347 |
5 | 29.11.2019 (Fri) | 13:15-16:15 | Q202 |
6 | 5.12.2019 (Thu) | 08:30-11:30 | Q202 |
- Teacher: Kirsti Iivonen