Credits: 6

Schedule: 14.01.2020 - 13.02.2020

Teacher in charge (valid 01.08.2018-31.07.2020): 

Johanna Moisander

Contact information for the course (applies in this implementation): 

Johanna Moisander: johanna.moisander@aalto.fi
Please note that it is my policy to respond to emails promptly. If you don't hear from me within two (business) days, please send me a reminder!
Office hours by appointment only.

Teaching Period (valid 01.08.2018-31.07.2020): 

Period III (2018-2019),
Period III (2019-2020), Otaniemi campus

Learning Outcomes (valid 01.08.2018-31.07.2020): 

After completing the course, students will be able to:
- Identify and analyze the narrative and rhetorical strategies that organizations use in their sustainability reporting and CSR communication
- Carry out stakeholder analysis for sustainability reporting and CSR communication.
- Create audience-centered communication initiatives and strategies for sustainability and CSR management.

Content (valid 01.08.2018-31.07.2020): 

Corporate Responsibility Communication provides students with knowledge and capabilities that sustainability managers and CSR communication specialists need to analyze and respond to changing stakeholder expectations about corporate responsibility, accountability, transparency, and responsiveness. The course offers conceptual tools, analytical techniques, and best practices for (1) managing stakeholder engagement as a communicative process, and (2) developing effective sustainability and CSR communication initiatives and strategies for diverse organizations. Topics covered include sustainability and CSR reporting; stakeholder engagement; stakeholder analysis; corporate accountability, corporate ethics programs; and stakeholder trust, etc.

Details on the course content (applies in this implementation): 

The course is designed to help you develop capabilities that you might need to get a job and succeed as a sustainability manager or CSR communication specialist. During the course, you are expected to focus your learning on actively developing these capabilities.

To that end, you are required to complete a set of learning assignments that guide you in this process. The required coursework will help you move forward by

  • analyzing industry (best) practices,
  • studying some of the 'tools' of the trade, and
  • learning by doing - developing and applying models for managing and implementing communication strategies and initiatives .

For details on the course content, please see the MyCourses learning environment. You can also download the program and schedule as a pdf-document.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

100% Learning assigments

Elaboration of the evaluation criteria and methods, and acquainting students with the evaluation (applies in this implementation): 

To complete the course students are required to do the following:

  • Attend and actively participate in class meetings
  • Study the learning material specified for each class meeting and complete successfully the assigned learning assignments twice a week according to the pre-defied schedule (-10% for each assignment submitted late).
  • Write a final course paper (a consultancy report-type report of about 3000 words + appendices, prepared in groups of five) according to the instructions specified later.

Your final grade will be a weighted average of the following course work:

  • A randomly selected learning assignment (20%) 
  • Final course paper (50%)
  • Oral presentation of the final course paper (30%)

Workload (valid 01.08.2018-31.07.2020): 

Class meetings 20h
Learning assignments 140h
Total 160h

Details on calculating the workload (applies in this implementation): 

At Aalto University, the required workload for a six credit course is 160 learning hours (learning hour = 45 min.). And for most courses delivered at Aalto BIZ, students are expected to complete all the coursework within the time frame of a "teaching period," which is now six weeks + an "evaluation week."

This means that to complete a six credit course (within the teaching period of six weeks), students typically need to schedule about 20 hours (net working hours) per week for attending class sessions and completing the coursework.

For this course, the workload breakdown is approximately the following:

  • Independent learning module 24h*
  • Class meetings 16h (8 x 2h)
  • Learning assignments (to be completed before class meetings) 80 (8 x 10h)

Study Material (valid 01.08.2018-31.07.2020): 

1. A package of readings specified by the instructor.
2. Ihlen, Øyvind, Bartlett, Jennifer, & May, Steve. (2011). The Handbook of Communication and Corporate Social Responsibility. Chichester: John Wiley & Sons.

Availability

Details on the course materials (applies in this implementation): 

Please see the MyCourses learning environment


Grading Scale (valid 01.08.2018-31.07.2020): 

0-5

Registration for Courses (valid 01.08.2018-31.07.2020): 

via WebOodi

Further Information (valid 01.08.2018-31.07.2020): 

Priority list for selection of students: 1. MIB/CS students, 2. MIB/CS minor students, 3. CEMS students; 4. Other BIZ students, 5. Other Aalto students

Max 50 students

Please note that the course starts with an online learning module. For more information see MyCourses.

Details on the schedule (applies in this implementation): 

Please see the MyCourses learning environment


Description

Registration and further information