Schedule: 16.04.2020 - 14.05.2020
Teaching Period (valid 01.08.2018-31.07.2020):
Learning Outcomes (valid 01.08.2018-31.07.2020):
Students will familiarize themselves with how to do a market and business environment analysis for an internationalizing technology based business, how to analyze and adjust product and service offerings according to the targeted markets and how to make a real market entry plan leveraging the opportunities of the geographical and increasingly digital business environments.
Content (valid 01.08.2018-31.07.2020):
Theory base for firm and ecosystem level growth and internationalization models and processes. The course exercise is done in teams and involves creating analyses of markets and competitive environments, optimizing product and service based offerings, and developing a real go-to-market plan for real operating businesses. At the end of the course each team presents results to the class as well as to a panel including teaching personnel, company representatives and domain experts.
Assessment Methods and Criteria (valid 01.08.2018-31.07.2020):
Lectures and performance in course assignments.
Workload (valid 01.08.2018-31.07.2020):
This is a 4 ECTS course. The expected student work hours required are as follows: Lectures: 24h, group assignments and individual work: 86h, total 110h. Group assignments are based on real business cases and students are expected to work in teams.
Study Material (valid 01.08.2018-31.07.2020):
Lecture materials, selected journal and practitioner articles and complementary materials. Materials vary from year to year, and are announced during the lectures.
Substitutes for Courses (valid 01.08.2018-31.07.2020):
Replaces the former courses T-128.6790 Special Course in Software Business and CSE-E5754 / T-128.6000 / CS-E5440 Growth and Internationalization of Technology SMEs.
Prerequisites (valid 01.08.2018-31.07.2020):
CS-E5100 / CSE-E4751 Introduction to IT Business and Venturing, CS-E5120 Introduction to Digital Business and Venturing, CSE-E4755 / Management of a Technology Venture (6 op), CS-E5110 Management of a Technology Venture (5 op), or CS-E5130 Digital Business Management (4 op), or similar knowledge.
Grading Scale (valid 01.08.2018-31.07.2020):
Registration for Courses (valid 01.08.2018-31.07.2020):
Enrollment in WebOodi.
Further Information (valid 01.08.2018-31.07.2020):
This course is intended for students who have studied management and/or marketing, and are interested in working in sales, marketing, product management, or general management roles in technology and/or service based ventures. The course is best suited for late Master’s level studies. The number of participants will be limited.
Registrations will be prioritized in the following order: The students that have the course as a mandatory part of their study program will be prioritized first. The students that are participating in the Aalto Ventures Program or EIT I&E minor will be prioritized second. After this, all students are prioritized based on registration order.
- Teacher: Olli-Pekka Mutanen