Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

The course supports students in their transition when stepping out to the working life by providing them transferable skills, tools and practical knowledge of how to operate professionally and self-contained in their own fields. Students gain understanding of various needed operations and conventions in the professional fields of free-lancing, visual culture and arts.

 

On a successful completion of this course the students are able to:

  • present and promote their work to diverse public
  • knowledge the significance of their own work and brand as well as the importance of their intentional future development
  • market their work sovereignly (the emphasis here is on advertising and editorial work)
  • sell and price their work to various clients
  • critically read different types of exhibition contracts
  • analytically discuss copyright issues
  • search varied information on matters concerning their professional and artistic praxis, e.g. grants, residencies
  • work independently on one's own initiative

 

 

Credits: 4

Schedule: 15.04.2020 - 07.05.2020

Teacher in charge (valid 01.08.2020-31.07.2022): Heli Rekula

Teacher in charge (applies in this implementation): Heli Rekula

Contact information for the course (valid 18.03.2020-21.12.2112):

Teacher in charge: Heli Rekula, heli.rekula@aalto.fi/ +358 50 3290017

Course teacher: Heli Mäenpää, heli@bangbang.fi+358 50 5110 765 


CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content
  • Valid 01.08.2020-31.07.2022:

    The course covers various aspects and factors that need to be taken into account when working independently and professionally in the field of photography, visual culture and arts. The Self Promotion -section, led by Heli Mäenpää, introduces students to their own marketing and brand management tools and gives them instruments to increase and maintain their own network visibility and portfolio quality. The course helps students to find their own line of commercial photography in the world. The course also examines commercial photography management criteria, such as access, sales, pricing, and billing.

    The Presentation Skills -section is used to practice the various speech performance techniques that are needed already during the studies, including the presentation of the thesis.

    Other topics covered by the Working Life Skills -course are copyright issues and various contract practices related to organizing exhibitions and working in collaboration with galleries. Additionally, the course aims to cover, other professional practices relevant to the visual art and freelance work, such as residencies and grants.

  • Applies in this implementation:

    Working Life Skills 

    Spring 2020

    The course will be organised as remote work and teaching. Teaching platform: aalto.zoom.us

    The teaching consists of on-line lectures, discussions and rehearsal sessions. Individual student-teacher sessions will be organised as well. 


    Teaching days:

    1st week: April 15, 16, 17

    2nd week: April 20, 21, 22, 23, 24, 

    3rd week: April 28, 29 

    4th week: May 4, 5, 6, 7

     

    Teaching times in Zoom mainly between 10.00–12.00 & 13.00–15.00

    Daily break: 12.00–13.00

    Every Zoom-teaching hour includes a 10-15 mins break


    The detailed schedule is posted to course participants via e-mail and in MyCourses (announcements) as a PDF-file. Some changes in the schedule may take place before and during the course.


    TEACHERS:

    Heli Mäenpää 15.4­.–7.5.

    • Self Promotion
    • Heli Mäenpää is a teacher and a coach to artists when it comes to marketing, branding and promotion. 
    • Each course participant is entitled to a private 90 minutes long coaching session scheduled directly with Heli M.

    Ece Pazarbaşı: 28.–29.4.


    Kaarina Leinonen, Aalto Language Centre:   4.-5.5.

    • On academic presentation, interaction and communication skills
    • Kaarina Leinonen is a teacher of Speech Communication at Aalto Language Center


    QUEST LECTURERS: 

    Copyright Day! Wednesday 22.4.

    • Two lectures by Maria Rehbinder – Copyright & Exhibition contracts & artists' copyrights
    • Quest lecture by Hanne Heinonen, Visual Artists’ Copyright Society KUVASTO: Copyright issues from visual arts perspective 






Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    The course consists of lectures, experts' presentations, visitations, assignments, group work and discussions, independent work time, individual instruction, feedback and evaluation. The course demands 80% attendance, and completion of the given assignments and tasks.

Workload
  • Valid 01.08.2020-31.07.2022:

    4 ects equals a total of 108 hours of students' work. The total hours are divided into lectures, group meetings and discussions, independent working time, individual instruction, feedback and evaluation.

     

DETAILS

Study Material
  • Valid 01.08.2020-31.07.2022:

    To be defined by the teachers of the course.

  • Applies in this implementation:

    Details of the course materials will be announced by the teachers of the course.


     

    Materials for COPYRIGHT DAY on Wed 22.4. 
    Quest lecturers: Maria Rehbinder & Hanne Heinonen

     

    LOOK THROUGH BEFORE THE LECTURES!

    General information on copyright: https://libguides.aalto.fi/copyright

    Information on how to cite images in academic writing: https://libguides.aalto.fi/c.php?g=659426&p=4654810

     

    LUE MYÖS / READ ALSO! (scroll down for English):

    https://www.cupore.fi/images/tiedostot/2020/taiteen_ja_kulttuurin_barometri_2019.pdf

     

    Taiteen ja kulttuurin barometri 2019: Taiteilijoiden työ ja toimeentulon muodot

    Yhteenveto s. 6

    Tekijänoikeuksien merkityksestä s. 54

     

    Arts and Culture Barometer 2019, Summary in English, pp. 19-25

    –> Artists often do not know how to commercially utilise copyrights, p. 22

     Cupore has published an Arts and Culture Barometer since 2015 in collaboration with the Arts Promotion Centre Finland. The Barometer survey concentrates on annually agreed topical questions in Finnish arts policy.  

    The Barometer 2019 deals with the artists profession and livelihood.


Substitutes for Courses
  • Valid 01.08.2020-31.07.2022:

    DOM-E3011 Self Promotion 6 cr

    DOM-E3004 Presentation Skills 3 cr

    DOM-C1007 Professional and Legal Practices 3 cr

Prerequisites
  • Valid 01.08.2020-31.07.2022:

    The second year MA Photography students are prioritised. If possible, also other students of the Master's Programme in Photography may be accepted in the course either in enrolment order or by requested application letter.

Registration for Courses
  • Valid 01.08.2020-31.07.2022:

    Registrations through WebOodi.

    The order of priority is as follows:

    1. students for whom the course is compulsory for their major/programme and who have scheduled it for the current academic year in their personal study plan (HOPS)

    2. exchange students for whom the course is a part of his/her officially approved learning agreement and scheduled to be taken during the current semester

    3. students for whom the course is compulsory for their major/programme and who have not completed it yet

    4. students, for whom the course is part of his/her major s or programme s alternative studies and has been scheduled in the student's PSP (HOPS) for the current academic year

    5. students, for whom the course is part of his/her major s or programme s alternative studies and who have not completed the requisite number of credits for alternative studies yet

    6. students for whom the course is compulsory for their minor

    7. students, for whom the course is part of his/her minor subject s alternative studies and who have not completed the requisite number of credits for alternative studies yet

    8. students who have applied for the course through a student mobility scheme (internal mobility within Aalto University, flexible study right (JOO) studies etc.)

    9. other students

  • Applies in this implementation:

    In spring 2020 the course is available only for the 2nd year MA students of the Master's Programme in Photography as part of their mandatory studies.


SDG: Sustainable Development Goals

    4 Quality Education

    5 Gender Equality

    8 Decent Work and Economic Growth

    9 Industry, Innovation and Infrastructure

FURTHER INFORMATION

Further Information
  • Valid 01.08.2020-31.07.2022:

    The teaching language may vary (Finnish / English) according to the group of students.

  • Applies in this implementation:

    In spring 2020 the course is available only for the 2nd year MA students of the Master's Programme in Photography as part of their mandatory studies.


Details on the schedule
  • Applies in this implementation:

    Wed 15.4. 10.00–17.00: Heli Mäenpää

    10.00–12.00     Course content and schedule (Heli R)

    Introduction & Assignment 1: Elevator speech

    13.00–15.00     Briefing for Assignment 2: Visual elevator speech

    Lecture: Personal branding

    15.00–17.00     Independent work time on Assignment 2

     

    Thu 16.4. 10.00–17.00: Heli Mäenpää                  

    10.00–12.00     Lecture: Personal branding and website    

                              Briefing for Assignment 3: Website

    13.00–15.00     Group review in Zoom: Assignment 2

    15.00–17.00     Independent work time on assignments                 

     

    Fri 17.4. 10.00–17.00: Independent work time on Assignment 3

     

    Mon 20.4. 10.00–17.00: Heli Mäenpää 

    10.00–12.00     Lecture: Portfolio

    13.00–15.00     Lecture: Social media visibility        

    15.00–17.00     Independent work time on assignments     

     

    Tue 21.4. 10.00–17.00: Heli Mäenpää

    10.00–12.00     Lecture: Commercial photography

    13.00–15.00     Lecture: Composing cost estimate              

                             Briefing of Assignment 4: Cost estimate

    15.00–17.00     Independent work time on assignments     

     

    Wed 22.4.     COPYRIGHT DAY

    10.00     Lecture by Maria Rehbinder: Copyright

    11.00     Lecture by Maria Rehbinder: Exhibition contracts & artists’ copyrights

    13.00     Hanne Heinonen, KUVASTO: Copyright issues from visual arts perspective 

     

    Thu 23.4. 10.00–17.00: Heli Mäenpää

    10.00–12.00     Group review in Zoom: Assignment 4: Cost estimate      

    13.00–>            Group review in Zoom: Assignment 4: Cost estimate

     

    Fri 24.4. 10.00–17.00Independent work time on Assignment 3: Website 

     

    Tue 28.4. 10.00–17.00: Ece Pazarbaşı 

    10.00–12.00     Art Grant Writing 

    13.00–15.00     The grant writing process

    15.00–17.00     Independent work time on assignments

      

    Wed 29.4. 10.00–17.00: Ece Pazarbaşı

    10.00–12.00     Making a realistic budget and a focused timeline

    Class assignments and evaluations

    13.00–>             Class assignments and evaluations – continued.

     


    Mon 4.5. 10.00–13.00: Kaarina Leinonen, Aalto Language Centre

    10.00–13.00     Kaarina Leinonen: On academic presentation, interaction and communication skills

     

    Tuesday 5.5.  10.00–13.00: Kaarina Leinonen, Aalto Language Centre

    10.00–13.00     Kaarina Leinonen: On academic presentation, interaction and communication skills

     

    Wednesday 6.5. 10.00–15.00: Heli Mäenpää 

    10.00–12.00     Lecture: Marketing and communications of an exhibition or a publication

    13.0015.00    Lecture: Business contacting and communications

    15.00–17.00     Independent work time on Assignment 3: Website

     

    Thu 7.5. 10.00–15.00: Heli Mäenpää 

     10.00–12.00     Group review: Assignment 3: Website   

    13.0015.00     Group review : Assignment 3: Website   

    15.00–>            Discussion & feedback