Credits: 5

Schedule: 09.09.2019 - 18.10.2019

Teacher in charge (valid 01.08.2018-31.07.2020): 

professor Tuuli Mattelmäki

Contact information for the course (applies in this implementation): 

Note: This course's workload is 10 credits 

For the lighter, 5 credits version of the course, we only accept max 5 students, and only if they, in addition to enrolling to the course, register also to me directly by sending an email with reasoning why.

Schedule: 09.09.2019 - 18.10.2019

Teacher in charge (valid 01.08.2018-31.07.2020): 

professor Tuuli Mattelmäki

Contact information for the course (applies in this implementation): 

Tuuli Mattelmäki, associate professor in Design (tuuli.mattelmäki at

Nuria Solsona, adjunct professor in Service design, (Nuria.solsona at

Kirsi Hakio, doctoral candidate, contact person of the course - (kirsi.hakio at

Annukka Svanda, teaching assistant, (annukka.svanda at

Teaching Period (valid 01.08.2018-31.07.2020): 

I, 2018 – 2020.

Learning Outcomes (valid 01.08.2018-31.07.2020): 

On successful completion of this course, students will be able to:

●     Recognise, explain and apply the key principles and concepts in service research and design

●     Apply co-design, co-creation and co-production and differentiate their role in service design process and approaches

●     Outline networked systems and organizational structures for service design. Create service visualizations, prototypes and solutions that are based on creative collaborative exploration and reflective evaluation of the methods and frameworks applied during the case study/project

Content (valid 01.08.2018-31.07.2020): 

Design for Services course addresses application of design in initiating and supporting various kinds of collaborative efforts beyond the traditional design field. The topics typically address transformations in public organizations, changes in technology and potentials of open innovation and networking. The focus is on holistic, human-centred and co-design approaches i.e. the application of design competence and engagement in the emerging topics in designing for services.

Details on the course content (applies in this implementation): 

The course is organised in collaboration with City of Espoo. The overall theme this time is 'participation' with 5 briefs touching upon this theme. The course is supported by several experts from Aalto and practice and the core team includes Nuria Solsona, who has a profound experience in service design practice and Kirsi Hakio, doctoral student, who engages on the topic of care and collaborative design. Teaching assistant Annukka Svanda, MA from Aalto University COID, helps with all practical arrangements.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

The module has two integrated modes of 1) knowing, and 2) making.

The first mode, knowing, focuses on the understanding of design for service through a combination of lectures, literature, presentations and workshops. The design project from the second mode serves as a learning platform for addressing both conceptual and practice related topics. The students participate actively in lectures and workshops.
The second mode, making, focuses on applying and adjusting concepts and frameworks in practice with collaborative partners. This mode focuses on tools and methodologies applied in design for services. Students, divided into groups, aim to tackle given briefs collaboratively, and communicate their learning processes both in teams and individually. The students participate actively in team work assignment, complete individual literature assignments and learning diaries.

The 5 credit students are expected to follow both of the integrated modes, without fully engaging in the design tasks.

Evaluation of the course (10 credit)

Students must attend at least 80% of the face-to-face sessions (lectures, seminars, workshops and presentations) and display active participation. The evaluation addresses:

60% project work

10% individual activity

30 % learning portfolio

Evaluation for students taking the 5-credit alternative:

60 % individual essay

10% individual activity

30 % learning portfolio

Elaboration of the evaluation criteria and methods, and acquainting students with the evaluation (applies in this implementation): 

More detailed information about the assignments will be shared in the beginning of the course. 

Individual activity deals with the presence, participation and activeness in lectures and workshops, punctuality of assignments.

Teamwork includes user studies, collaboration with stakeholders, desk research, co-design facilitation, design interventions, and solution design. The evaluation of the course work addresses the outcomes 

Individual literature reading and weekly learning diary assignments are to be completed every week. After the course the learning diaries as a learning portfolio are submitted and evaluated. 

Workload (valid 01.08.2018-31.07.2020): 

270 hours (10 credits), requires full time work during the period.

Contact hours: 70 h including

Lectures, workshops, project presentations 64 h

270 hours (10 credits), requires full time work during the period.

Contact hours: 70 h including

Lectures, workshops, project presentations 64 h

Teamwork tutoring sessions 6 h,

Individual and group work hours: 1700 h including

Independent literature study 50 h,

Personal reflection 30h

Learning diary 10 h,,

group-work project, contextual studies, design, team meetings, presentation preparations, reporting140 h


135 hours (5 credits) This alternative is limited to max 5 students and requires half time work during the


Contact hours 64 h including lectures, workshops, project presentations

Independent work including learning diary, literature study and essay writing 51 h,

Personal reflection 20h

Details on calculating the workload (applies in this implementation): 

NOTE 270 hours (10 credits), requires full time work during the period of 6 weeks. The successful completion of this course means that students are not able to study other courses during this period

Contact hours: 70 h including

Lectures, workshops, project presentations 64 h and tutoring 6 h 

Individual and group work hours: 200 h including

Independent literature study 25 h

Learning diary 10 h

Personal reflection 25h

Team work and project, contextual studies, design, team meetings, presentation preparations, reporting 140 h

In addition to the face to face activities, lectures and workshops (11,5 h /week) the workload of students should be divided approximately as follows:

22 hours/week project work and group assignments

4 h hours/week individual reading (2 articles/week)

1,5. hours/week individual learning diaries (reflecting articles, lectures, service design, project work)

4 h personal reflection

Study Material (valid 01.08.2018-31.07.2020): 

Will be announced in the beginning of the course.

Details on the course materials (applies in this implementation): 

Course Homepage (valid 01.08.2018-31.07.2020):

Prerequisites (valid 01.08.2018-31.07.2020): 

User Inspired Design course or equal knowledge.

Equal knowledge refers to either a minimum of 10 ects of prior studies in human-centred design, co-design or corresponding topics.

Grading Scale (valid 01.08.2018-31.07.2020): 

0 - 5

Registration for Courses (valid 01.08.2018-31.07.2020): 




Further Information (valid 01.08.2018-31.07.2020): 

Max 30 students; The 10 credits course up to 25 students. The 5 credits alternative up to 5 students. The 5 credit alternative is meant for minor study students, and the students are expected to inform the teacher when enrolling.

Priority to Collaborative and Industrial Design students who have this course accepted in their personal study plan (HOPS) up to 15, 15 places open for other students. Aalto Service minor and USchool minor students have precedence.

Details on the schedule (applies in this implementation): 

NOTE The course starts with an intensive speed already the first week! Late comers can not be accepted. The teams will be formed during the first day, Monday 9 September. Espoo partners will be present to ask questions on Wednesday 11 September and the first solutions are presented on Friday 13.

Details on the schedule

The face to face teaching/workshop activities of the course will be organised on Monday afternoons, and Wednesday and Friday mornings. Group tutoring will take place depending of each tutor and the team and to be agreed separately. The agenda  is as follows (slight changes might appear):


9 Sept / 13.15-17 /  Introduction to the course content, on service design and the city, and on the topic. Tuuli Mattelmäki and Kirsi Hakio, Aalto

11 Sept / 9.15-12 / Introduction to the briefs and Espoo, first team assignments

13 Sept / 9.15-12 / What is service design here: First presentations of the brief by the teams


16 Sept / 13.15-17 / Design for services as an expanding field, co-creation framework and Atlas game,  Tuuli

18 Sept / 9.15-12 / On participation models and practice and service design, Maria Jaatinen, Senior service designer, Hellon

20 Sept / 9.15-12 / Conducting fieldwork (ethnographic methods and interview guidelines), Nuria


23 Sept / 13.15 -17 / Intro to digital, Nuria

25 Sept /9.15-12 / Tools and methods, insights, Nuria

27 Sept /9.15-12 / Collaborative models of services (Engagement, Implementation & Blueprints), Nuria


30 Sept /13.15-17 / Mid term presentation: Reframe of brief and intial findings

2 Oct / 9.15-12 /  Concept presentation and customer journey frameworks, Nuria

4 Oct / 9.15-12 /  Experience prototyping & User testing, Nuria


7 Oct /13.15-17 / Literature workshop  & interconnectedness, Kirsi

9 Oct / 9.15-12 / Systems thinking and transition design, Idil Gaziuluosoy Aalto

11 Oct / 9.15-12 / Business perspective to service design, TBD


14 Oct / 13.15-17 / Examples and rehearsals

16 Oct / 9.15-12 / Final presentations

 16 Oct / 9.15-12 /Designing for services - feedback, reflection, and dead line for deliverables


Registration and further information