Schedule: 08.01.2020 - 14.02.2020
Teacher in charge (valid 01.08.2018-31.07.2020):
Contact information for the course (applies in this implementation):
Teacher: Peter McGrory
e-Mail Address: firstname.lastname@example.org
Mobile #: 050 3036543
Teaching Period (valid 01.08.2018-31.07.2020):
Learning Outcomes (valid 01.08.2018-31.07.2020):
On successful completion of this course, students will be able to:
● Identify, validate and persuasively communicate the role and value of a design-centric or design-driven approach in enhancing innovation processes and entrepreneurial practices.
● Explore different means and methods of strategic insight and foresight, incl., an array of innovation types, areas and approaches.
● Evaluate the suitability and applicability of design, design-thinking and effectual action through case-based illumination and project-based application.
Content (valid 01.08.2018-31.07.2020):
The CoID course is divided into to two inter-connected phases. The first phase involves systematically analyzing an existing startup case, utilizing a range of concepts, theories, frameworks, insights and ideas presented and experimented with during the course.
The second phase involves the creative conceptualization and ideation (i.e, creative synthesis vs. systematic analysis) as to how a design-driven startup can scale and achieve high growth through a systemically integrated platform approach to design, innovation and entrepreneurial practice.
Details on the course content (applies in this implementation):
CoID Design Strategy & Entrepreneurship 2020 Course Sequence
Sources and streams of creative insight(s and ideas.
Strategic approaches incl., strategic foresight approaches.
Systemically integrated platform strategies.
Assessment Methods and Criteria (valid 01.08.2018-31.07.2020):
The grade awarded will be determined on the basis of the quality of a team-based project and presentation, as well as level of preparation for, and active participation in the course.
Participants are expected to prepare for classes by undertaking the assigned, readings, re-viewing video
content etc. the quality of class participation and group interaction will be used as a supplementary input to the grading process.
Elaboration of the evaluation criteria and methods, and acquainting students with the evaluation (applies in this implementation):
Evaluation Criteria for Phase 2 of the DS&E 2020 Course:
MOTIVE (MOTIVATING FORCES) = MEASURE OF SUCCESS
SOMETHING WHICH IS POSITIVELY UNEXPECTED
(MEASURE of DISTINCTIVENESS)
(MEASURE of DESIRABILITY)
WoW (WONDERFUL, BRILLIANT) / WoC (WHY of COURSE)
(MEASURE of WONDERFULNESS, MEASURE of BRILLIANCE)
MEDIATING VARIABLE OF RELATIVE VALUE(S
(MEASURE RELATIVE to AWARENESS, AVAILABILITY e.g., COMPETITION
& AFFORDANCE or AFFORDABILITY.
NOTE: RADICAL is always RELATIVE
Emphasis EXPLORATION vs. EXPLOITATION (at first)
Does it supply or help supply significant and perceivable stakeholder (e.g., customer, user, shareholder) benefits?
Does it apply across a variety of product/service/system applications, product/ service/system generations, markets and/or businesses? i.e. does it radically transform or transcend existing businesses or conventional business logic?
Does it prove difficult or impossible for competitors to copy or imitate?
Ref.: Core Competence Criteria.
Joichi Ito: MIT Media Lab — from CONTAINER to NETWORK
Project Evaluation Criteria _ Measure (Gauge) Success (10:00) …
Publish or Perish
Demo or Die
DREAM, DEMO (Visualise, Simulate Prototype), DO (Deploy) or DIE
DREAM = imagine the unimaginable (which is somewhat of a paradox.
i.e., something which is difficult or hard to un-imagine and ultimately re-imagine).
Marshall W. Van Alstyne, Geofffery G. Parker, Sangeet Paul Choudary
— from PIPELINES to PLATFORMS
80%+ Participation in the Course is Mandatory. Grade: Presentation 40%. Report 60% (1-5)
Workload (valid 01.08.2018-31.07.2020):
The workload for the Design Strategy and Entrepreneurship course (270 h) is tentatively configured as follows:
● Lectures and in class discussions: 25 hours
● Team Workshops and Presentations: 36 (≈ 6x6) hours
● Tutoring Sessions: 18 hours
● Individual & Group Assignments: 46 hours
● Reading and Reviewing Online Material (for flipped classroom blended learning) 40 hours
● Individual or Team-based Project, Case Presentation sand Documentation: 105 hours
● Personal reflection time throughout the course accounts for 20% (approx., 54 hours) of the total workload.
Details on calculating the workload (applies in this implementation):
The workload outlines might be modified based on course progress and team-interaction and dynamics.
Study Material (valid 01.08.2018-31.07.2020):
Blank, S. (2013). Why the Lean Startup Changes Everything.
Harvard Business Review. (May) p.01-09.
Other course material will be announced in the beginning of the course.
Details on the course materials (applies in this implementation):
Reading material and videos will be presented throughout the course (on a just-in-time, and on-time-basis).
Prerequisites (valid 01.08.2018-31.07.2020):
Grading Scale (valid 01.08.2018-31.07.2020):
0 - 5
Registration for Courses (valid 01.08.2018-31.07.2020):
Further Information (valid 01.08.2018-31.07.2020):
Max 60 students.
Priority to Collaborative and Industrial Design students.
Additional information for the course (applies in this implementation):
It is crucial that all course participants are present for the first input on Wednesday the 8th. of January, as well as the mid-course presentation (date to be determined based on team progress) and final course presentations 14th. of February 2020.
Details on the schedule (applies in this implementation):
Monday Mornings 09:15 to 12:00 (Inputs _ Presentations / Lectures).
Wednesdays 09:15 to 17:00 (Throughputs _ Workshops / Site Visits).
Fridays 10:00 to 16:30 (Outputs: Team Mentoring Sessions / Presentations). 20 Minutes / Team.
The beginning of the course is more Input Intensive, the latter part of the course will naturally be more Output Intensive.
- Teacher: Peter McGrory