Laajuus: 10

Aikataulu: 08.01.2020 - 14.02.2020

Vastuuopettaja (voimassa 01.08.2018-31.07.2020): 

Peter McGrory

Kurssin yhteystiedot (koskee tätä kurssikertaa): 

Teacher: Peter McGrory

e-Mail Address: peter.mcgrory@aalto.fi

Mobile #: 050 3036543

Opetusperiodi (voimassa 01.08.2018-31.07.2020): 

III, 2018-2020.

Osaamistavoitteet (voimassa 01.08.2018-31.07.2020): 

On successful completion of this course, students will be able to:

●     Identify, validate and persuasively communicate the role and value of a design-centric or design-driven approach in enhancing innovation processes and entrepreneurial practices.

●     Explore different means and methods of strategic insight and foresight, incl., an array of innovation types, areas and approaches.

●     Evaluate the suitability and applicability of design, design-thinking and effectual action through case-based illumination and project-based application.

Sisältö (voimassa 01.08.2018-31.07.2020): 

The CoID course is divided into to two inter-connected phases. The first phase involves systematically analyzing an existing startup case, utilizing a range of concepts, theories, frameworks, insights and ideas presented and experimented with during the course.

The second phase involves the creative conceptualization and ideation (i.e, creative synthesis vs. systematic analysis) as to how a design-driven startup can scale and achieve high growth through a systemically integrated platform approach to design, innovation and entrepreneurial practice.

Tarkennukset kurssin sisältöön (koskee tätä kurssikertaa): 

CoID Design Strategy & Entrepreneurship 2020 Course Sequence

0.
Synergy 4.0.

1.
Sources and streams of creative insight(s and ideas.

2.
Strategic approaches incl., strategic foresight approaches.

3.
Systemically integrated platform strategies.

Toteutus, työmuodot ja arvosteluperusteet (voimassa 01.08.2018-31.07.2020): 

The grade awarded will be determined on the basis of the quality of a team-based project and presentation, as well as level of preparation for, and active participation in the course.

Participants are expected to prepare for classes by undertaking the assigned, readings, re-viewing video

content etc. the quality of class participation and group interaction will be used as a supplementary input to the grading process.

Tarkennetut arviointiperusteet ja -menetelmät ja tutustuminen arviointiin (koskee tätä kurssikertaa): 

Evaluation Criteria for Phase 2 of the DS&E 2020 Course:

MOTIVE (MOTIVATING FORCES) = MEASURE OF SUCCESS

    UNIQUENESS
    =
    SOMETHING WHICH IS POSITIVELY UNEXPECTED
    (MEASURE of DISTINCTIVENESS)

    MEANING
    =
    POSITIVE IMPACT
    (MEASURE of DESIRABILITY)

    MAGIC
    =
    WoW (WONDERFUL, BRILLIANT) / WoC (WHY of COURSE)
    (MEASURE of WONDERFULNESS, MEASURE of BRILLIANCE)

    MONEY
    =
    MEDIATING VARIABLE OF RELATIVE VALUE(S
    (MEASURE  RELATIVE to AWARENESS, AVAILABILITY e.g., COMPETITION
    & AFFORDANCE or AFFORDABILITY.

NOTE: RADICAL is always RELATIVE

Emphasis EXPLORATION vs. EXPLOITATION (at first)


    STRATEGIC SIGNIFICANCE

1.1
Does it supply or help supply significant and perceivable stakeholder (e.g., customer, user, shareholder) benefits?

1.2
Does it apply across a variety of product/service/system applications, product/ service/system generations, markets and/or businesses? i.e. does it radically transform or transcend existing businesses or conventional business logic?

1.3
Does it prove difficult or impossible for competitors to copy or imitate?
Ref.: Core Competence Criteria.

Joichi Ito: MIT Media Lab — from CONTAINER to NETWORK
https://www.youtube.com/watch?v=Jbkc9I4wX64 (11:04)
ANTIDISCIPLINARY (09:30)

Project Evaluation Criteria _ Measure (Gauge) Success (10:00) …

    Publish or Perish
    Demo or Die

DREAM, DEMO (Visualise, Simulate Prototype), DO (Deploy) or DIE
DREAM = imagine the unimaginable (which is somewhat of a paradox.
i.e., something which is difficult or hard to un-imagine and ultimately re-imagine).    

Marshall W. Van Alstyne, Geofffery G. Parker, Sangeet Paul Choudary
— from PIPELINES to PLATFORMS
https://hbr.org/2016/04/pipelines-platforms-and-the-new-rules-of-strategy

    https://vimeo.com/175371122
    http://platformthinkinglabs.com

80%+ Participation in the Course is Mandatory.                                                         Grade: Presentation 40%.  Report 60% (1-5)

Työmäärä toteutustavoittain (voimassa 01.08.2018-31.07.2020): 

The workload for the Design Strategy and Entrepreneurship course (270 h) is tentatively configured as follows:

 

                             ●  Lectures and in class discussions: 25 hours

                             ●  Team Workshops and Presentations: 36 (≈ 6x6) hours

                             ●  Tutoring Sessions: 18 hours

                             ●  Individual & Group Assignments: 46 hours

                             ●  Reading and Reviewing Online Material (for flipped classroom blended learning) 40 hours

                             ●  Individual or Team-based Project, Case Presentation sand Documentation: 105 hours

●  Personal reflection time throughout the course accounts for 20% (approx., 54 hours) of the total workload.

Tarkennettu kuormittavuuslaskelma (koskee tätä kurssikertaa): 

The workload outlines might be modified based on course progress and team-interaction and dynamics.

Oppimateriaali (voimassa 01.08.2018-31.07.2020): 

Blank, S. (2013). Why the Lean Startup Changes Everything.

Harvard Business Review. (May) p.01-09.

Other course material will be announced in the beginning of the course.

Tarkennukset oppimateriaaliin (koskee tätä kurssikertaa): 

Reading material and videos will be presented throughout the course (on a just-in-time, and on-time-basis).

Esitiedot (voimassa 01.08.2018-31.07.2020): 

none

Arvosteluasteikko (voimassa 01.08.2018-31.07.2020): 

0 - 5

Ilmoittautuminen (voimassa 01.08.2018-31.07.2020): 

WebOodi

Lisätietoja (voimassa 01.08.2018-31.07.2020): 

Max 60 students.

Priority to Collaborative and Industrial Design students.

Toteutuksen lisätiedot (koskee tätä kurssikertaa): 

It is crucial that all course participants are present for the first input on Wednesday the 8th. of January, as well as the mid-course presentation (date to be determined based on team progress) and final course presentations 14th. of February 2020.

Kurssin aikataulu (koskee tätä kurssikertaa): 

Monday Mornings 09:15 to 12:00 (Inputs _ Presentations / Lectures).           

Wednesdays 09:15 to 17:00 (Throughputs _ Workshops / Site Visits).                   

Fridays 10:00 to 16:30 (Outputs: Team Mentoring Sessions / Presentations).              20 Minutes / Team.

The beginning of the course is more Input Intensive, the latter part of the course will naturally be more Output Intensive.

Opintojakson kuvaus

Ilmoittautuminen ja lisätiedot