Credits: 5

Schedule: 16.09.2019 - 18.10.2019

Contact information for the course (applies in this implementation): 

Teacher in Charge: Peter McGrory (e-mail: Teaching Assistant: Jia Jiaying Chew (e-mail:

Learning Platform: MyCourses

Teaching Period: I

Location: Otaniemi Campus: Aalto Arts, Väre Building, Room Q101

Details on the course content (applies in this implementation): 

Course Language: English

The IDBM course is similar to phase-one of the CoID Design & Entrepreneurship module which involves the systematic analysis of a chosen case startup, however the Corporate Entrepreneurship and Design course focuses primarily on entrepreneurial processes and practices within an existing corporation or enterprise and highlights how design, design thinking and design processes can be utilized to enhance entrepreneurial practice, as well as the benefits and challenges of instilling an entrepreneurial mindset and culture within an established organization.

On successful completion of this course, students will be able to:
 Identify, validate and persuasively communicate the role and value of a design-centric approach in enhancing innovation processes and entrepreneurial practices in established corporations or organisations, including startups or young companies.

Explore the benefits and challenges, including means and methods, of instilling a lean effectually-driven entrepreneurial culture in organisations or corporations which are usually causally-driven.

Evaluate the suitability and applicability of design, design-thinking and effectual action through comparative case-based analysis, investigation, and speculative future application.

Elaboration of the evaluation criteria and methods, and acquainting students with the evaluation (applies in this implementation): 

Participants benefit from a range of methods including theoretical insights, practical case-based illumination and exploration through individual and team-based assignments which take advantage of prior and aggregated course inputs.
 Working methods are chosen to enrich and diversify discussions and team-based exploration by taking advantage of a range of disciplinary and cultural perspectives, capabilities and interests.
 Individual and group assignments are seen as an important collaborative vehicle, enabling participants to build on each others' insights and ideas in a project-based generative learning environment.
 The course is designed on the premise that it's important to experiment with new design strategies, concepts and ideas, try different innovation approaches, and test the utility of different theories through practical application.

The grade awarded will be determined on the basis of the quality of a team-based project and presentation, as well as the level of individual preparation for, and active participation in the course.
 Participants are expected to prepare for classes by undertaking the assigned, readings, individual assignments, re-viewing video content etc. the quality of class participation and group interaction will be used as supplementary input to the grading process.
 Completion of all individual & group assignments and exercises.

The final grade will be awarded on a Team Basis.
 Team Presentation: 40% + Team Case Report: 60%.
80% of participation in Lectures, Workshops and Mentoring Sessions is required to pass this course. 

Details on calculating the workload (applies in this implementation): 

5 ECTS, 135 hours (1 ECTS = 27 hours)
- Lectures and in-class discussions: 20 hours
 / Team Workshops and Presentations: 30 hours
 / Tutoring Sessions: 10 hours
 Individual & Group Assignments: 10 hours.
 Reading and Reviewing Online Material (for blended learning session) 10 hours
- Team-based (Case Analysis & Creative Synthesis) Project and Presentations: 55 hours 
Personal reflection time throughout the course accounts for up to 20% (approx., 27 hours) of the total working hours (135 hours).

Details on the course materials (applies in this implementation): 

Ries, Eric (2017). The Startup Way: Reinventing the Modern Company to Jumpstart Growth and Foster an Entrepreneurial Culture.

Blank, S. (2013). Why the Lean Startup Changes Everything.
Harvard Business Review. (May) p.01-09.

Other course material will be announced at the beginning or throughout the course.

Additional information for the course (applies in this implementation): 

Prerequisites: None.

Details on the schedule (applies in this implementation): 

IDBM Corporate Entrepreneurship & Design Course 16.09. – 18.10. 2019.  Room Q101  9:15-12:00

Week 1.                            Topic

   Monday 16.09.              Introduction to Corporate Entrepreneurship & Design incl., Synergy 4.0
   Wednesday 18.09        The Role & Value of Design in Innovation Processes & Entrepreneurial Practices _ Team Working Session
   Friday 20.09                 Team Mentoring Sessions

Week 2.                            Topic

    Monday 23.09               Sources and Streams of Creative Insights and Ideas
    Wednesday 25.09        The Role of Design in Finding Product Market Fit _ Phillip Lindberg
    Friday 27.09                  Team Mentoring Sessions

Week 3.                              Topic

    Monday 30.09                Integrated Platform Strategies
    Wednesday 02.10          Integrated Design, Innovation & Branding _ Virva Haltsonen & TatuMalmström
    Friday 04.10                   Team Mentoring Sessions

Week 4.                               Topic

    Monday 07.10                  Effectual Entrepreneurship Cooking Slam (Tentative)
    Wednesday 09.10           Workshop / Site Visit
    Friday 11.10                     Team Mentoring Sessions

Week 5.                               Topic

    Monday 14.10                 Team Preparation for Case Reports & Presentations
    Wednesday 16.10          
    Friday 18.10                     Final Presentations and Delivery of Case Reports


Registration and further information