Schedule: 14.04.2020 - 28.05.2020
Teaching Period (valid 01.08.2018-31.07.2020):
not lectured (2018-2019)
lectured summer 2019 and 2020
Learning Outcomes (valid 01.08.2018-31.07.2020):
After the course students understand the distinctive elements and conceptual frameworks/tools of entrepreneurial marketing, and can apply the knowledge by identifying, analyzing and solving a real-life business problem. The course will also improve students' team-work, problem-solving, and negotiation skills.
Content (valid 01.08.2018-31.07.2020):
The course will cover the core areas of entrepreneurial marketing such as identifying market opportunities, analyzing market environment (special focus on customer needs), assessing promotional possibilities, as well as building partnerships and networks. These issues are discussed especially from the perspective of technology-based and growth-oriented firms.
Assessment Methods and Criteria (valid 01.08.2018-31.07.2020):
Mandatory attendance in lectures (a student can be absent from two sessions).
Individual reflection papers, individual/team assignments: ca. 40%
A final project (done in teams for a real life startup); ca. 60% (including peer-evaluation on team contribution)
Workload (valid 01.08.2018-31.07.2020):
Lectures: 24 hours
Reflection papers, assignments, cases: 10-20 hours
Final project: 80-100 hours
Study Material (valid 01.08.2018-31.07.2020):
To be announced separately.
Substitutes for Courses (valid 01.08.2018-31.07.2020):
Replaces the course TU-91.2044 and TU-E4070
Prerequisites (valid 01.08.2018-31.07.2020):
Principles of Marketing or equivalent course.
Registration for Courses (valid 01.08.2018-31.07.2020):
The number of participants will be limited to max 40 students. The students that are participating in the Creativity & Venturing minor and Aalto Ventures Program Minor/Startup minor will be prioritized first. After this, all students are prioritized based on registration order.
- Teacher: Jukka-Pekka Partanen