MUO-E1034 - PatternLab Marketing and Sales Project, 31.08.2020-15.02.2021

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Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

After succesfully completing this course, students should be able to understand how freelance designers work in an international environment within the context of surface design. In addition, students should be familiar with the promoting and selling processes of surface design collections.

Credits: 5

Schedule: 31.08.2020 - 15.02.2021

Teacher in charge (valid 01.08.2020-31.07.2022): Maarit Salolainen

Teacher in charge (applies in this implementation): Maarit Salolainen

Contact information for the course (valid 07.08.2020-21.12.2112):

Tiina Paavilainen (email)

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • Valid 01.08.2020-31.07.2022:

    During this learning-by-doing project students learn how to market and sell the collection designed during the PatternLab Collection course. 

    • Teamwork: creating joint collection and marketing concept, project planning and scheduling, project funding, marketing, sales and PR, pricing and agreement
    • Independent work with project tasks
    • Customer meetings in Finland and abroad
    • Participating as a team in an international trade fair

     See http://patternlab.aalto.fi/ for more information.

Assessment Methods and Criteria

  • Valid 01.08.2020-31.07.2022:

    Rating Criteria:

    1)comprehensive professional development during the course

    2) project and process management skills

    3) activity and teamwork skills

Workload

  • Valid 01.08.2020-31.07.2022:

    135h = 5 ETCS

    25 h Lectures, tutoring, critics

    97 h individual and group work

    13 h Own reflection

DETAILS

Prerequisites

  • Valid 01.08.2020-31.07.2022:

    MUO-E1045 Surface Design, MUO E-1009 PatternLab

FURTHER INFORMATION

Details on the schedule

  • Applies in this implementation:

    Please see the detailed schedule on the MyCourses course homepage.

Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof