Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


After completing the course students are able to:
- plan and carry out a visual communication design project
- differentiate and manage different phases of design process
- explain the means and value of conducting background research
- collect information on user needs and requirements of different stakeholders
- develop a design solution iteratively
- test and evaluate a design solution
- communicate and present professionally

Credits: 9

Schedule: 11.01.2022 - 17.02.2022

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Markus Joutsela

Contact information for the course (applies in this implementation):


CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    Students work in small groups in collaboration with a client on a visual identity design project.

    - Project-based learning
    - Briefing and debriefing
    - Tools and methods for managing a design project
    - Methods for conducting background research and testing design with users and audiences
    - Introduction to design thinking and the Double Diamond process
    - Design and development of a visual identity concept 
    - Presenting and communicating to different stakeholders

  • applies in this implementation

    We will start the course on site. Students will work in randomly assigned workingpairs/teams with a real design project provided by our external course partner. Briefing takes place 12 January.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Assignments, presentation, and activity during the course. The successful completion of this course requires at least 80% attendance. Course feedback is required for completion.

  • applies in this implementation

    Teachers will assess 1) the idea, 2) the design execution, 3) the presentation and 4) your overall process.

    The course is graded 1-5

  • valid for whole curriculum period:

    Student workload altogether 243 h, out of which
    Contact teaching: 86 h
    Independent work: 157 h


Study Material
  • valid for whole curriculum period:

    The study material is presented in the course prospectus.

Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    The course is integrated with English language teaching. 
    Minimum student amount: 5.


    Teaching Period:

    2020-2021 Spring III

    2021-2022 Spring III

    Course Homepage:

    Registration for Courses: Sisu replaces Oodi on 9 August, 2021. Priority order to courses is according to the order of priority decided by the Academic committee for School of Arts, Design and Architecture:


    The order of priority for admitting students to the course:

    1. Visual communication design BA students, 18 places

    2. BA in Design students, a maximum of 4 places

    3. Exchange students in Visual communication design, 2 4 places