Credits: 6

Schedule: 08.01.2016 - 04.03.2016

Teacher in charge (valid 01.08.2018-31.07.2020): 

Hannu Seristö
Paula Kilpinen

Teaching Period (valid 01.08.2018-31.07.2020): 

Period III (2018-2019),
Period III (2019-2020), Otaniemi campus

Learning Outcomes (valid 01.08.2018-31.07.2020): 

The course is practice-oriented. Upon completion of the course, students should know how to:
- prepare a global product launch and marketing campaign
- analyse market-and customer-related data
- collaborate in culturally diverse teams
- communicate effectively in an international setting
- make a competitive presentation (written and oral)

Content (valid 01.08.2018-31.07.2020): 

Global Brand management, brand and product portfolio analysis
Digital marketing in a global context
Customer experience and service design in an international/global context
Communication guidelines for a competitive presentation

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

Final project report and its presentation 80%
Class activity and other assignments 20%

Workload (valid 01.08.2018-31.07.2020): 

Contact teaching 30 h
Independent work 130 h
Total 160 h (6 ECTS)

Study Material (valid 01.08.2018-31.07.2020): 

Background material for the business project

Course Homepage (valid 01.08.2018-31.07.2020):

Grading Scale (valid 01.08.2018-31.07.2020): 


Registration for Courses (valid 01.08.2018-31.07.2020): 

via weboodi

Further Information (valid 01.08.2018-31.07.2020): 

Max. 50 students
Please note that the course is offered only to Master's level students. Participants are selected based on their program status, according to the following priority order:
1. MIB
3. MIB minor students
4. Other BIZ students
5. exchange students  
6. other Aalto students
Students must attend the first lecture to ensure their place in the course.
Course Policies: 75% attendance is required