LEARNING OUTCOMES
The student is familiar with principles of marketing and marketing theory and the basics of consumer behavior theories.
The student is able to analyze the market environment and projects from the perspectuve of marketing and to develop the strategy throughout the production. The students has tools to understand the efficiency of a selected strategy, improve it and measure the outcome.
The students are able to do strategic planning for marketing and PR of audiovisual productions on different platforms.
Credits: 3
Schedule: 14.11.2022 - 18.11.2022
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Miia Haavisto
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: Finnish, Swedish, English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
Luento-opetus, kirjallisuus, vierailijat.
Assessment Methods and Criteria
valid for whole curriculum period:
Approved performance is 80% attendance and sufficient participation in discussions to ensure that the teaching content is learned.
Workload
valid for whole curriculum period:
Contact teaching 32 h, independent work 49 h.
DETAILS
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Students must attend the first session of the course to secure their place of study.
Teaching Language : English
Teaching Period : 2022-2023 Autumn II
2023-2024 Autumn IIEnrollment :
Registration for courses: Sisu. Priority order to courses is according to the order of priority decided by the Academic committee for School of Arts, Design and Architecture, https://www.aalto.fi/en/services/registering-to-courses-and-the-order-of-priority-at-aalto-arts
Min. amount of participants: 4
Max. amount of participants: 20