Credits: 6

Schedule: 07.09.2015 - 16.10.2015

Teaching Period (valid 01.08.2018-31.07.2020): 

Course is no longer offered

Learning Outcomes (valid 01.08.2018-31.07.2020): 

Students are expected to
•    understand the strategic role of corporate communication in companies/organizations
•    demonstrate knowledge of various aspects of corporate communication such as stakeholder management, corporate identity, image and reputation, media relations and issues & crisis management
•    demonstrate knowledge and skills in planning, implementation and evaluation of corporate communication

Content (valid 01.08.2018-31.07.2020): 

The course introduces the corporate communications function and focuses on the basic concepts, terminology, and models of corporate communication in multinational companies and organizations. It gives insight into the way corporate strategy is implemented through communication, and examines communication issues, structures, policies, and processes in companies, with a specific focus on corporate identity and stakeholder dialogue in the global environment.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

Contribution to class 15%
Assignments 50%
Exam  35%


Workload (valid 01.08.2018-31.07.2020): 

Classroom hours, 28 h
Assignments and exam, 132 h

Study Material (valid 01.08.2018-31.07.2020): 

Compulsory textbook: Cornelissen, Joep (2014 or newer edition) Corporate communication: A guide to theory and practice. ISBN: 9781446274958 (paperback)


Selection of cases, articles, other materials to be indicated or provided by the lecturers.

Grading Scale (valid 01.08.2018-31.07.2020): 

0 (fail) -5 (excellent)

Registration for Courses (valid 01.08.2018-31.07.2020): 

Course is no longer offered

Further Information (valid 01.08.2018-31.07.2020): 

This is the core course of the Corporate Communication (CC) Master's Program.  Attendance in all sessions is highly recommended, mandatory in the first session.
Priority is given to (1) students in MSc Corporate Communication, (2) CEMS students , (3) students taking a minor in MSc Corporate Communication, (4) MSc students of the Department of Management and (5) other MSc BIZ students.

Course is no longer offered