LEARNING OUTCOMES
The participants will learn the role of sales in establishing business-to-business relationships that focus on creating and sharing business value. The course develops knowledge, skills, and tools to develop market-driven value propositions, plan, conduct and evaluate sales activities, and coach sales quality. The participants will also learn about the changing role of sales as cross-disciplinary function in a networked value creation.
Credits: 6
Schedule: 10.01.2025 - 18.02.2025
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Pekka Töytäri
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
The Managing value-based selling course focuses on contemporary B2B selling and sales management from an organizational perspective. The course views selling as a proactive business function that seeks to identify and communicate value linked with customer s business goals and challenges. The course content builds on three key processes, including customer s buying and decision process, proactive value-selling process, and sales opportunity management process, including the key activities, tools, and competencies required to professionally manage the activities and processes.
Assessment Methods and Criteria
valid for whole curriculum period:
1. Pre‐reading & quizzes
2. Article review
3. Learning diary
4. Course essay
5. Online exam
Workload
valid for whole curriculum period:
6 credits, 160 hours:
Interactive sessions with group assignments and learning cases
Online activities (e-learning assignments, video lectures)
Article reviews (in-class activity, in groups of 4 students)
Course essay on key topics of B2B sales (group activity in groups of 2 students)
DETAILS
Study Material
valid for whole curriculum period:
A collection of articles assigned by the lecturers.
E-learning assignments, video lectures
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language: English
Teaching Period: 2024-2025 Spring III
2025-2026 Spring IIIRegistration:
The number of students admitted to the course is restricted to 60. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) CEMS-students, (3) BIZ exchange students, (4) Aalto BIZ B.Sc. students with 150 credits, (5) other BIZ students