Your company is a public limited
company. Therefore, your company's CEO regularly gives earnings
announcements. He is not, however, considered to be a good speaker,
which is seen to negatively affect the company's image. At the same
time, customer feedback has recently indicated that the presentations
given by your company's salespeople are not very effective, either,
which is negatively influencing sales.
In a presentation training course some years ago, your manager heard
about the competing values framework for managerial communication that can be used to evaluate and
thereby improve presentations. She believes that knowing about the
framework would help not only the CEO, but also the company's
salespeople, to improve their presentation skills. She has therefore
decided to organize a training session on giving effective presentations
that utilizes the framework to point out problem areas.
To prepare the intended audience for the session, she has
asked you to read an article on the framework (the file available in this submission box) and
write a clear and concise, max. 2-page briefing on it that will be
distributed to the CEO and salespeople before the training session.
Your manager is well aware of your strong analytical and writing
skills, so she has given you relatively free hands with the report. She
only highlighted that the report should introduce the framework and its
key points clearly so that the readers easily get a good understanding
1) what it is and
2) how it can be used to improve the kinds of
presentations they most often give.
3) Please note that the readers should
also understand why they should read the document, so you'll need to give a bit of context and motivation at the beginning of your
Upload your report to this assignment submission box in MyCourses by 8 am on Saturday, August 19.
Good planning and analysis help you prepare an effective presentation. Your task is to write an approximately 2-page outline of your transformational presentation in which you answer all of the following questions. The outline will help Christa to evaluate the thoroughness of your analysis and the strength of your plan, and to give you feedback beforehand to help make your presentation as transformational and engaging as possible.
Title of presentation (make it transformational)
What is the situation / context, i.e. where are you speaking and why?
is your communicator strategy? And your communication objective? 'By
the end of this presentation, I want my audience to...'
Audience: who are they, what do they know, what don't they know, what do they feel, how will these influence content?
Why are they listening to you?
How will the transformational communication style drive your presentation?
How will you structure your presentation?
What are your main points?
How will you open your presentation (introduction) to ensure audience attention and interest?
How will you conclude your presentation to reinforce the transformational nature of the presentation?
Make sure your outline gives a concrete idea of
what you plan to deliver to the presentation audience. In other words, instead of e.g. saying "I will have three
main arguments,” which is very vague and doesn't tell the listener what
these arguments in fact are, state "My three main arguments will be 1. Argument 1; 2. Argument 2; and 3. Argument 3. These arguments will help address the two main
concerns, AAA and BBB, that I expect that audience will have.”
Upload your outline to this submission box by 8 am on August, 26.
pair, prepare a 10-minute promotional, business-related
presentation that you will deliver in class on August 26.
When preparing your presentation, you should consider the following
issues: audience, objective, content (arguments), organization/structure, the
introduction, the conclusion, and visuals.
When giving the presentation, you should consider the use of notes,
language, non-verbal language, signposting the argument, and presenting
as a team.
that in promotional presentations you really need to think about the
arguments that you will use to sell your product / idea / whatever it is
that you are trying to persuade the audience of. In thinking about your
arguments, make sure you focus on audience benefits.
Please note that nothing needs to be submitted beforehand for this assignment.
Use the feedback you received on all your presentations during the
course to write a 2-page (single-spaced) appraisal which critically
assesses your presentations. Specifically, analyze
1) how your
presentation skills were improved during the course, as well as
aspects of your presentations were successful and what you think could
have been better.
You should comment on both your communication strategy and the
presentation delivery. Also, link your assessment to the communication
models and frameworks dealt with during this course. Ensure that your
writing is analytical, not descriptive.
IMPORTANT! Include a section where you outline what grade (1-5) you would give to yourself for the course and why.
To get 5 points, your evaluation needs to clearly indicate how you
feel your presentations have improved during the course, and this
assessment needs to be linked to the models and frameworks discussed.
The writing must be analytical (i.e. not just describing that "In the
introduction, I talked about what the benefits of X are. Then, I moved
on to the body, where I presented my three main arguments... but rather
e.g. "In the first presentation, my communication objective was X, but
the feedback revealed that this was in fact not clearly stated. After
the presentation, I also realized that the objective was not specific
enough and should have been Y instead to achieve the intended result.
Therefore, in my second presentation, I...).
An assessment that is given 5 points is also presented clearly, with a
good preview, message headings, topic sentences and other
considerations that are the basis of good writing.
Upload your appraisal to this assignment submission box by midnight on Saturday, September 9.