21E00052 - Data-Driven Business, 03.01.2018-07.02.2018

Additional readings

• Additional readings
  

  Additional readings

  • Session 1: General readings on data-driven business

  • The Second Machine Age (This is an award-winning very readable book on the economics of digitalization and artificial intelligence) URL
  • Building digital culture (A how-to book for digital transformation with real-company stories) URL
  • Session 2: Analytics and use of data in companies

  • Constantiou & Kallinikos 2015. New games, new rules: big data and the changing context of strategy. Journal of Information Technology. URL
  • McKinsey & Co 2016 report: The age of analytics: Competing in a data-driven world URL
  • Session 5: Analytics capabilities and agility

  • Harris et al. 2010. Executive decision: How to organize your analytical talent. Analytics magazine. URL