list below lists you the readings for each week. Read the articles and
write 1-2 page learning diaries based on the readings. The more detailed
instructions for how to write a learning diary will be given in the
assignments section and below. The listed articles can be found from Aalto
databases, but if you have problems finding, please do not hesitate to
contact the course assistant.
Week 1 (Learning Diary I):
- Ovans, A. (2015). What is a business model. Harvard Business Review, 23.
- Baden-Fuller, C., & Morgan, M. S. (2010). Business models as models. Long range planning, 43(2), 156-171.
- Magretta, J. (2002). Why business models matter. Harvard
Business Review. 86-92.
Week 2 (Learning Diary II):
- Massa, L., Tucci, C., & Afuah, A. (2016). A critical assessment of business model research. Academy of Management Annals, annals-2014.
- http://ecorner.stanford.edu/videos/2875/Tools-for-Business-Model-Generation-Entire-Talk (video material)
Week 3 Learning Diary III):
- Anderson, J. C., Narus, J. A., & Van Rossum, W. (2006). Customer value propositions in business markets. Harvard business review, 84(3), 90.
- Bettencourt, L. A., & Ulwick, A. W. (2008). The customer-centered innovation map. Harvard Business Review, 86(5), 109.
Week 4 (Learning Diary IV):
- Chesbrough, H. (2007). Business model innovation: it's not just about technology anymore. Strategy & leadership, 35(6), 12-17.
- Amit, R., & Zott, C. (2012). Creating value through business model innovation. MIT Sloan Management Review, 53(3), 4
Week 5 (Learning Diary V):
- Gawer, A. (2014). Bridging differing perspectives on technological platforms: Toward an integrative framework. Research Policy, 43(7), 1239-1249.
Thomas, L. D. W., Autio, E., & Gann, D. M. (2014). Architectural Leverage: Putting Platforms in Context. Academy of Management Perspectives, 28(2), 198–219.
How to write a learning diary?
A learning diary is a tool for reflection. It helps us (teachers) and you to evaluate what you have learned on a course. The aim of a learning diary is to summarize, analyze and comment the course and lectures and even impact on the upcoming course content and lectures.
Learning diaries should not repeat what the lecturer has said, but should reflect your own voice. It is your own analysis and insights that count. Feel free to take the ideas discussed in the class even further and elaborate as much as you can. Please avoid purely summarizing the lectures, rather focus on revealing the trains of thoughts that has been set in motion while you have been reading or discussed the topic during the class. When possible, use complementary literature to support your argumentation. At least one of the readings for the module should be referred to.
You should write a page or about 500 words and support the text with visual mind map that shows your learning progress.
The following questions may help you:
1. What did I learn? What was new or surprising to me? Was there something that changed my perception? Why?
2. Was there something that I didn’t understand? What went against my ideas? Why? Did I unlearn something?
3. Was there something that I consider to be relevant for the future? How could I apply the given knowledge in the future studies and/or working life?