The overlying objective of the case-analysis is to:
assess the suitability and applicability of the material (presentations,
slides, articles, books, reports, surveys, workshops, videos and web-links),
including team and individual assignments presented during (throughout)
the course, including additional material which you find interesting, insightful and useful.
Identify, validate and persuasively communicate the role and value of a design-centric or design-driven approach (i.e., how design, design-thinking and design processes are utilised) in enhancing innovation processes and entrepreneurial practices in startups or young companies (or established corporations or organisations,) via systematic case analysis, investigation, documentation and presentation.
See attached template from last year, incl., an example of a timeline graphic for Airbnb.
Please also highlight how design could be used to enhance or further enhance innovation processes and entrepreneurial practices for your startup case in the future.