Would you like to learn to build a design-centric business for urban consumer? Do you want to join or set up a startup? How to build a street credible brand? This and much more you will learn in the project course Startups for Urban Culture. The course has been developed jointly by Aalto Ventures Program and Aalto ARTS.
The project course Startups for Urban Culture offers you an opportunity to learn key skills needed to navigate the fast paced and unpredictable commercial environment.You will be taking a deep dive in examining trends and dabbling with exciting new ways to create you own value based commercial solution.
Examples such as skateboard brand Supreme’s partnership with Louis Vuitton, Absolut Vodka’s venture Our Vodka and how one man with team changed the epicentre of pop music from New York – London axis to Los Angeles – Stockholm axis are transformed into practice with the help of our domestic equivalents such as Napue Gin.
The course will suit a person who is adaptive, collaborative and creatively driven. Who is interested in going beyond conventional thinking practices to create effective teams and commercial value.
Startup experience course
The course is a version of the AVP course Startup Experience specifically adapted for creative business.
What do students of the Startup Experience think about the course? To find out, what this video with Sean Corr, an exchange student at Aalto. Sean talks about his experience at Aalto and in particular what he learned by participating in the Startup Experience course.
If you have already done the Startup Experience course, you should not register for this course.
The course is open to all Aalto students. To register for the course, you should take these two steps:
- Register on Oodi
- Upload a personal CV on the Participant CV's page
If you want to act as the CEO for one of the course teams, you should also upload a separate application for the CEO role to the CEO applications section.
The deadline for the registration is September 12, 2017.
Final acceptance to the course happens only after the Team formation day on September 19.
How much will you work
The course runs for the two fall periods. Each week there are two contact sessions, one on Tuesdays 9-12 and the other on Thursdays 14-16. The Tuesday session is focused on value creation, ie discovering and defining the product or service that the teams is working towards. The Thursday session is focused on oepration topics such as teamwork, leadership, finance, marketing and operations.
The expected workload of this 10 ECTS course is ca 270h, which translates to weekly workload of ca 20h during the two first teaching periods of fall 2017 including the 5 hours of mandatory class time each week. There will be team deadlines on most weeks, so we recommend that you do not take another large project course while participating in this one.
What will you learn
The objectives of the course and of the teams is to use good lean and agile practices to research a user need or desire, define a business (product or service, business model, pricing etc) to fulfill the need and manage the team towards successful implementation of the business.In the course you will learn three different skill sets:
- Defining and validating a business based on deep customer and user insights and business testing.
- Developing themselves as team members, learning about their own strengths and how to apply those strengths in multidisciplinary teams.
- Gaining insight into the management of day-to-day operations in a small company including marketing, finance and operations.
As the main purpose of the course is to teach good practices and methods, grading will be based on the team's working practices and methods.
How we work
The course is a project course where students will form small companies (read: teams). These companies develop a new business and also manage the company in a simulation of how you would manage a small startup.
The teams will be formed by team CEOs. Anyone joining the course can apply to act as a CEO. The CEOs main role is to hire the team from the course participants at the beginning of the course. Having an own business idea helps in hiring but is not mandatory.
Once the team has been formed, all members will in turn act as the person in charge for the team's operations, we call this role COO (Chief Operating Officer). This means that all participants will in turn get a chance to practice their leadership skills.
The video below show how one team from the Startup experience course last spring experienced that course.
The course is graded 0-5. The basis for the grade is the team performance. In addition personal performance will be evaluated based on how well each student performs in their COO role and in the final oral exam. The personal grade will be +-1 grade point from the team.
For more information, contact the course teachers:
Peter McGrory, firstname.lastname@example.org, ARTS
Håkan Mitts, email@example.com, AVP