Personal assignment 1: Creating value for your customers and user
Deadline: 19.9 09:00, hand in the the assignment video here:
Assignment description: Read the articles and watch the video listed below. Active reading (taking notes as you read) is recommended.
NOTE: HBR allows 3 free articles,so do not stray away to read other great stuff on HBR before you have read all the articles listed below.
Understanding the customer
Read the following article by Clayton Christensen & al: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done
If you look at yourself and why you have chosen to participate in the course, what is your “Job to be done”, ie what it is that you want to achieve by participating?
A key element of entrepreneurship is to create value for your customers, users and other stakeholders. Read these articles:
Almkvist & al. https://hbr.org/2016/09/the-elements-of-value
Again, thinking about yourself and your reasons to join the course, what value do you expect to get for yourself? What value would you like to produce for others (call them “customers”) once you have completed this course?
|Culture as a marketing ingredient
Read the article by Douglas Holt https://hbr.org/2003/03/what-becomes-an-icon-most and watch this video with the author: https://www.youtube.com/watch?v=H6Xav28Lu2M
What "sub"cultures do you represent? What brands have value and meaning in those subcultures? Example subcultures could be anything, some examples are reggae music, stand-up-paddling, vegan home cooking, amateur theater etc. What values do these brands represent to you?
Once you have read/watched all the material, record a 1 minute video in which you tell what you would like to learn in the course, ie what kind of value you would like the course to create for you!
Deadline: 19.9 09:00, hand in the the assignment here:
In this assignment, you take a look at your own career plans. Watch the videos and read the articles listed below. Active reading and note taking is key. int: You do yourself a great favour if you are honest to yourself.
"Follow your passion", yes or no?
So let’s start out with you. Entrepreneurship is a career choice and a career path which is increasingly popular. Should you choose this path and follow you passion? Here are two views on that:
Steve Jobs' 2005 Stanford Commencement Address https://www.youtube.com/watch?v=UF8uR6Z6KLc and Cal Newports comments on it (25 min + Q&A): https://www.youtube.com/watch?v=qwOdU02SE0w
Finally, a 3rd view on your passion: how to combine it with an entrepreneurial career: Otto Söderlund AVP Thought Leaders' Talk : Digital disruption - riding the tidal wave while having fun https://www.youtube.com/watch?time_continue=3&v=M28IxIioEaY
Do you agree with Newport's career advice? Think about yourself. What is your rare and valuable skill? Do you passionately do what you set out to do? Do an honest appraisal of your own learning style and objectives.
Start out yourself of with a team?
In the course we will have you work as teams, but if you want to start your own business, how should you go about it? Here are two different views on this. As there is on pretty much every other issue as well.
John Doerr at Stanford University. http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1275
Mark Suster at Stanford University: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2522 and an elaboration on the same topic: http://www.bothsidesofthetable.com/2011/05/09/the-co-founder-mythology/
Who do you side with? Why? Update your notes analysing Doerr's points against main points of confirmation
Finally, to end your exercise on a positive note: VC Ben Horowitz at Columbia Universityhttp://a16z.com/2015/05/28/some-career-advice-for-all-you-recent-graduates/
After you have read/watched the videos, prepare a simpel life plan for yourself using the attached template. The instructions are included in the excel file. Use the insight from the previous assignments as background material. This plan will be of great value later in the course in planning the shareholder agreement with your team.
The template can be found here: template
There are 5 team assignments during the course:
1) Team values - create a shared set of values for your team
2) Shareholder agreement - set up the principles for how your team will manage your business as shareholders in the company your team is running
3) Market research - estimating the market size and value for their business
4) Marketing campaign - the teams will create marketing campaigns for their business