Consumer socialization, social class and lifestyles, and subcultures (22.11.2018)

  • Consumer socialization, social class and lifestyles, and subcultures (22.11.2018)

    Compulsory readings before class:

    • Holt, Douglas B. (1998), “Does Cultural Capital Structure American Consumption?,”Journal of Consumer Research, 25 (June), 1-25

    Student presentation paper:

    • Ahuvia, Aaron, Barbara Carroll, and Yi Yang. "Consumer culture theory and lifestyle segmentation." Innovative Markets 2 (2006): 33-43.

    Recommended readings:

    • Schouten, John and James McAlexander (1995), “Subcultures of Consumption: An Ethnography of the New Bikers, ”Journal of Consumer Research, 22 (June), 43-61.
    • McAlexander, James, Beth Dufault, Diane Martin, and John Schouten (2014), “The Marketization of Religion: Field, Capital, and Consumer Identity,” Journal of Consumer Research, 41 (3), 858-75.
    • Thompson, C.J. & Troester, M., 2002. Consumer Value Systems in the Age of Postmodern Fragmentation: The Case of the Natural Health Microculture. Journal of Consumer Research, 28(March), pp.550–571



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      L07 Lifestyles & lifestyle segmentation, social class, and cultural capital File
      Powerpoint 2007 presentation
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