Compulsory readings before class:
Douglas B. (1998), “Does Cultural Capital Structure American
Consumption?,”Journal of Consumer Research, 25 (June), 1-25
Student presentation paper:
- Ahuvia, Aaron, Barbara Carroll, and Yi Yang. "Consumer culture theory and lifestyle segmentation." Innovative Markets 2 (2006): 33-43.
- Schouten, John and James McAlexander (1995), “Subcultures of Consumption: An Ethnography of the New Bikers, ”Journal of Consumer Research, 22 (June), 43-61.
- McAlexander, James, Beth Dufault, Diane Martin, and John Schouten (2014), “The Marketization of Religion: Field, Capital, and Consumer Identity,” Journal of Consumer Research, 41 (3), 858-75.
C.J. & Troester, M., 2002. Consumer Value Systems in the Age of Postmodern
Fragmentation: The Case of the Natural Health Microculture. Journal of Consumer
Research, 28(March), pp.550–571