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23C59000 - Consumer research, 30.10.2018-04.12.2018

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Syllabus

Consumer socialization, social class and lifestyles, and subcultures (22.11.2018)

  • Consumer socialization, social class and lifestyles, and subcultures (22.11.2018)

    Consumer socialization, social class and lifestyles, and subcultures (22.11.2018)

    Compulsory readings before class:

    • Holt, Douglas B. (1998), “Does Cultural Capital Structure American Consumption?,”Journal of Consumer Research, 25 (June), 1-25

    Student presentation paper:

    • Ahuvia, Aaron, Barbara Carroll, and Yi Yang. "Consumer culture theory and lifestyle segmentation." Innovative Markets 2 (2006): 33-43.

    Recommended readings:

    • Schouten, John and James McAlexander (1995), “Subcultures of Consumption: An Ethnography of the New Bikers, ”Journal of Consumer Research, 22 (June), 43-61.
    • McAlexander, James, Beth Dufault, Diane Martin, and John Schouten (2014), “The Marketization of Religion: Field, Capital, and Consumer Identity,” Journal of Consumer Research, 41 (3), 858-75.
    • Thompson, C.J. & Troester, M., 2002. Consumer Value Systems in the Age of Postmodern Fragmentation: The Case of the Natural Health Microculture. Journal of Consumer Research, 28(March), pp.550–571



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      icon for activity L07 Lifestyles & lifestyle segmentation, social class, and cultural capital File
      Powerpoint 2007 presentation

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◄Self & identity, and gender & sex(uality) & age (20.11.2018)

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Modes of exchange (27.11.2018)►
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  • 23C59000 - Consumer research, 30.10.2018-04.12.2018
  • Sections
  • Welcome to Consumer Research
  • Syllabus
  • Assignments and deliverables
  • Introduction to consumer behavior and research (30.11.2018)
  • Methods and research design (1.11.2018)
  • Pitch session (6.11.2018)
  • Starting with the mind (8.11.2018)
  • Understanding consumer culture (13.11.2018)
  • Attitudes, Emotions, and Judgment (15.11.2018)
  • Self & identity, and gender & sex(uality) & age (20.11.2018)
  • Consumer socialization, social class and lifestyles, and subcultures (22.11.2018)
  • Modes of exchange (27.11.2018)
  • Global cultural flows and digital consumer behavior & research (29.11.2018)
  • Poster sessions - group projects 4.12.2018
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    • – Instructions for report writing (CHEM)
    • School of Electrical Engineering (ELEC)
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  • CORONAVIRUS INFO
    • Koronavirus - tietoa opiskelijalle
    • Coronavirus - information for students
    • Coronavirus - information för studerande
    • Koronaviruksen vaikutus opiskeluun: kysymyksiä ja vastauksia
    • Effects of the coronavirus on studies: questions and answers
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    • Corona help for teachers
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