23C59000 - Consumer research, 30.10.2018-04.12.2018

Modes of exchange (27.11.2018)

• Modes of exchange (27.11.2018)
  

  Modes of exchange (27.11.2018)

  Compulsory readings before class:

  • PI: Chapter 4 The Cost of Social Norms
    

  Student presentation paper:

  • Scaraboto, Daiane (2015), “Selling, Sharing, and Everything in Between: The Hybrid Economics of Collaborative Networks, ” Journal of Consumer Research, 42 (1), 152-76.
    

  Recommended readings:
  

  • Belk Russell (2010), “Sharing,” Journal of Consumer Research, 36, 5, (February), 2010, 715-34 
  • Belk, Russell W., John F. Sherry, Jr., and Melanie Wallendorf (1988), “A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet,” Journal of Consumer Research, 14 (March) 449-70.
  • Bardhi, Fleura and Giana M. Eckhardt (2012), “Access-Based Consumption: The Case of Car Sharing,” Journal of Consumer Research, 39 (4) 881-98.
  • Weinberger, Michelle F. and Melanie Wallendorf (2012), “Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies,” Journal of Consumer Research, 39 (1), 74-92.

  
  

  
  

  • Restricted Not available unless any of:

    • You are a(n) Teacher
    • You are a(n) Teacher

    Scaraboto Hybrid Economies File

    PDF document
  • Article analysis submission Assignment
  • Restricted Not available unless: You are a(n) Teacher

    Lecture modes of exchange File

    Powerpoint 2007 presentation