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23C59000 - Consumer research, 30.10.2018-04.12.2018

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Syllabus

Modes of exchange (27.11.2018)

  • Modes of exchange (27.11.2018)

    Modes of exchange (27.11.2018)

    Compulsory readings before class:

    • PI: Chapter 4 The Cost of Social Norms

    Student presentation paper:

    • Scaraboto, Daiane (2015), “Selling, Sharing, and Everything in Between: The Hybrid Economics of Collaborative Networks, ” Journal of Consumer Research, 42 (1), 152-76.

    Recommended readings:

    • Belk Russell (2010), “Sharing,” Journal of Consumer Research, 36, 5, (February), 2010, 715-34 
    • Belk, Russell W., John F. Sherry, Jr., and Melanie Wallendorf (1988), “A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet,” Journal of Consumer Research, 14 (March) 449-70.
    • Bardhi, Fleura and Giana M. Eckhardt (2012), “Access-Based Consumption: The Case of Car Sharing,” Journal of Consumer Research, 39 (4) 881-98.
    • Weinberger, Michelle F. and Melanie Wallendorf (2012), “Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies,” Journal of Consumer Research, 39 (1), 74-92.



    • Restricted Not available unless any of:
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      icon for activity Scaraboto Hybrid Economies File
      PDF document
    • icon for activity Article analysis submission Assignment
    • Restricted Not available unless: You are a(n) Teacher
      icon for activity Lecture modes of exchange File
      Powerpoint 2007 presentation

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◄Consumer socialization, social class and lifestyles, and subcultures (22.11.2018)

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Global cultural flows and digital consumer behavior & research (29.11.2018)►
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  • 23C59000 - Consumer research, 30.10.2018-04.12.2018
  • Sections
  • Welcome to Consumer Research
  • Syllabus
  • Assignments and deliverables
  • Introduction to consumer behavior and research (30.11.2018)
  • Methods and research design (1.11.2018)
  • Pitch session (6.11.2018)
  • Starting with the mind (8.11.2018)
  • Understanding consumer culture (13.11.2018)
  • Attitudes, Emotions, and Judgment (15.11.2018)
  • Self & identity, and gender & sex(uality) & age (20.11.2018)
  • Consumer socialization, social class and lifestyles, and subcultures (22.11.2018)
  • Modes of exchange (27.11.2018)
  • Global cultural flows and digital consumer behavior & research (29.11.2018)
  • Poster sessions - group projects 4.12.2018
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    • –sGuides for students (CHEM)
    • – Instructions for report writing (CHEM)
    • School of Electrical Engineering (ELEC)
    • School of Engineering (ENG)
    • School of Science (SCI)
    • Language Centre
    • Open University
    • Library
    • Aalto university pedagogical training program
    • UNI (exams)
    • Sandbox
  • CORONAVIRUS INFO
    • Koronavirus - tietoa opiskelijalle
    • Coronavirus - information for students
    • Coronavirus - information för studerande
    • Koronaviruksen vaikutus opiskeluun: kysymyksiä ja vastauksia
    • Effects of the coronavirus on studies: questions and answers
    • Coronaviruset och studierna: frågor och svar
    • Corona help for teachers
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    • - Teacher book your online session with a specialist
    • - Digital tools for teaching
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    • - Imagoa / Open science and images
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  • ALLWELL?
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