23C59000 - Consumer research, 30.10.2018-04.12.2018

Methods and research design (1.11.2018)

• Methods and research design (1.11.2018)
  

  Methods and research design (1.11.2018)

  
  

  Compulsory readings before the class:

  • Predictably Irrational: Chapter 13/15 Beer and Free Lunches
  • Goulding, Christina. "Grounded theory, ethnography and phenomenology: A comparative analysis of three qualitative strategies for marketing research." European journal of Marketing 39.3/4 (2005): 294-308.
    

  
  

  Recommended readings:

  • A Refresher on A/B Testing
  • Anthropology Inc
  • A Refresher on Randomized Controlled Experiments
    

  
  

  
  

  • Restricted Not available unless any of:

    • You are a(n) Student
    • You are a(n) Teacher
    • You are a(n) Manager

    Readings Folder
  • Restricted Not available unless: You are a(n) Student

    Consumer Ethnography (Dr. John Schouten) File

    Video file (MP4)
  • Restricted Not available unless: You are a(n) Teacher

    L02 Research methods and design File

    PDF document
  • Alternative assignment 1 (make up for class exam 1)