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23C59000 - Consumer research, 30.10.2018-04.12.2018

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Syllabus

Methods and research design (1.11.2018)

  • Methods and research design (1.11.2018)

    Methods and research design (1.11.2018)


    Compulsory readings before the class:

    • Predictably Irrational: Chapter 13/15 Beer and Free Lunches
    • Goulding, Christina. "Grounded theory, ethnography and phenomenology: A comparative analysis of three qualitative strategies for marketing research." European journal of Marketing 39.3/4 (2005): 294-308.

    Recommended readings:

    • A Refresher on A/B Testing
    • Anthropology Inc
    • A Refresher on Randomized Controlled Experiments


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      icon for activity Consumer Ethnography (Dr. John Schouten) File
      Video file (MP4)
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      icon for activity L02 Research methods and design File
      PDF document
    • icon for activity Alternative assignment 1 (make up for class exam 1)

Previous section

◄Introduction to consumer behavior and research (30.11.2018)

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Pitch session (6.11.2018)►
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  • 23C59000 - Consumer research, 30.10.2018-04.12.2018
  • Sections
  • Welcome to Consumer Research
  • Syllabus
  • Assignments and deliverables
  • Introduction to consumer behavior and research (30.11.2018)
  • Methods and research design (1.11.2018)
  • Pitch session (6.11.2018)
  • Starting with the mind (8.11.2018)
  • Understanding consumer culture (13.11.2018)
  • Attitudes, Emotions, and Judgment (15.11.2018)
  • Self & identity, and gender & sex(uality) & age (20.11.2018)
  • Consumer socialization, social class and lifestyles, and subcultures (22.11.2018)
  • Modes of exchange (27.11.2018)
  • Global cultural flows and digital consumer behavior & research (29.11.2018)
  • Poster sessions - group projects 4.12.2018
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  • Schools
    • School of Arts, Design, and Architecture (ARTS)
    • School of Business (BIZ)
    • School of Chemical Engineering (CHEM)
    • –sGuides for students (CHEM)
    • – Instructions for report writing (CHEM)
    • School of Electrical Engineering (ELEC)
    • School of Engineering (ENG)
    • School of Science (SCI)
    • Language Centre
    • Open University
    • Library
    • Aalto university pedagogical training program
    • UNI (exams)
    • Sandbox
  • CORONAVIRUS INFO
    • Koronavirus - tietoa opiskelijalle
    • Coronavirus - information for students
    • Coronavirus - information för studerande
    • Koronaviruksen vaikutus opiskeluun: kysymyksiä ja vastauksia
    • Effects of the coronavirus on studies: questions and answers
    • Coronaviruset och studierna: frågor och svar
    • Corona help for teachers
  • Service Links
    • MyCourses
    • - Instructions for Teachers
    • - Teacher book your online session with a specialist
    • - Digital tools for teaching
    • - Personal data protection instructions for teachers
    • - Instructions for Students
    • - Workspace for thesis supervision
    • WebOodi
    • Into portal for students
    • Courses.aalto.fi
    • Library Services
    • - Resourcesguides
    • - Imagoa / Open science and images
    • IT Services
    • Campus maps
    • - Search spaces and see opening hours
    • Restaurants in Otaniemi
    • ASU Aalto Student Union
    • Aalto Marketplace
  • ALLWELL?
    • Study Skills
    • Support for Studying
    • Starting Point of Wellbeing
    • About AllWell? study well-being questionnaire
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    •   ‎(fi)‎
    •   ‎(sv)‎