Methods and research design (1.11.2018)
Compulsory readings before the class:
- Predictably Irrational: Chapter 13/15 Beer and Free Lunches
- Goulding, Christina. "Grounded theory, ethnography and phenomenology: A
comparative analysis of three qualitative strategies for marketing
research." European journal of Marketing 39.3/4 (2005): 294-308.
Recommended readings: