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23C59000 - Consumer research, 30.10.2018-04.12.2018

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Syllabus

Starting with the mind (8.11.2018)

  • Starting with the mind (8.11.2018)

    Starting with the mind (8.11.2018)

    Compulsory readings before class:

    • Nudge - Biases and Blunders
    • PI:
      •  Chapter 1: The Truth About Relativity
      •  Chapter 2: The Fallacy of Supply and Demand 
    Student presentation paper:

    • Dijksterhuis,  A.,  Smith,  P.  K.,  Van  Baaren,  R.  B.,  &  Wigboldus,  D.  H.  (2005).  The  unconscious  consumer:  Effects  of  environment  on  consumer  behavior.  Journal  of Consumer  Psychology,  15,  193-202.     
    Recommended readings:

    • Strahan,  E.  J.,  Spencer,  S.  J.,  &  Zanna,  M.  P.  (2002).  Subliminal  priming  and  persuasion:  Striking  while  the  iron  is  hot.  Journal  of  Experimental  Social  Psychology,  38,  556-568.
    • Kahneman,  D.  (2003)  A  perspective  on  judgment  and  choice:  Mapping  bounded  rationality.  American  Psychologist,  58,  697-720.  
    • Schacter,  D.  (1999).  The  seven  sins  of  memory:  Insights  from  psychology  and  cognitive neuroscience.  American  Psychologist,  54,  182-203.
    • Bargh,  J.,  2002.  Losing  Consciousness  :  Automatic  Influences  on  Consumer  Judgement,  Behavior,  and  Motivation.  Journal  of  Consumer  Research,  29(September),  pp.280-285.

    • Restricted Not available unless any of:
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      PDF document
    • icon for activity Aternative assignment 2

      If you missed the class exam on Thursday, Nov 8, you may return this assignment. Submission by November 13.

Previous section

◄Pitch session (6.11.2018)

Next section

Understanding consumer culture (13.11.2018)►
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  • 23C59000 - Consumer research, 30.10.2018-04.12.2018
  • Sections
  • Welcome to Consumer Research
  • Syllabus
  • Assignments and deliverables
  • Introduction to consumer behavior and research (30.11.2018)
  • Methods and research design (1.11.2018)
  • Pitch session (6.11.2018)
  • Starting with the mind (8.11.2018)
  • Understanding consumer culture (13.11.2018)
  • Attitudes, Emotions, and Judgment (15.11.2018)
  • Self & identity, and gender & sex(uality) & age (20.11.2018)
  • Consumer socialization, social class and lifestyles, and subcultures (22.11.2018)
  • Modes of exchange (27.11.2018)
  • Global cultural flows and digital consumer behavior & research (29.11.2018)
  • Poster sessions - group projects 4.12.2018
  • Home

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  • Schools
    • School of Arts, Design, and Architecture (ARTS)
    • School of Business (BIZ)
    • School of Chemical Engineering (CHEM)
    • –sGuides for students (CHEM)
    • – Instructions for report writing (CHEM)
    • School of Electrical Engineering (ELEC)
    • School of Engineering (ENG)
    • School of Science (SCI)
    • Language Centre
    • Open University
    • Library
    • Aalto university pedagogical training program
    • UNI (exams)
    • Sandbox
  • CORONAVIRUS INFO
    • Koronavirus - tietoa opiskelijalle
    • Coronavirus - information for students
    • Coronavirus - information för studerande
    • Koronaviruksen vaikutus opiskeluun: kysymyksiä ja vastauksia
    • Effects of the coronavirus on studies: questions and answers
    • Coronaviruset och studierna: frågor och svar
    • Corona help for teachers
  • Service Links
    • MyCourses
    • - Instructions for Teachers
    • - Teacher book your online session with a specialist
    • - Digital tools for teaching
    • - Personal data protection instructions for teachers
    • - Instructions for Students
    • - Workspace for thesis supervision
    • WebOodi
    • Into portal for students
    • Courses.aalto.fi
    • Library Services
    • - Resourcesguides
    • - Imagoa / Open science and images
    • IT Services
    • Campus maps
    • - Search spaces and see opening hours
    • Restaurants in Otaniemi
    • ASU Aalto Student Union
    • Aalto Marketplace
  • ALLWELL?
    • Study Skills
    • Support for Studying
    • Starting Point of Wellbeing
    • About AllWell? study well-being questionnaire
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