Starting with the mind (8.11.2018)

  • Starting with the mind (8.11.2018)

    Compulsory readings before class:

    • Nudge - Biases and Blunders
    • PI:
      •  Chapter 1: The Truth About Relativity
      •  Chapter 2: The Fallacy of Supply and Demand 
    Student presentation paper:

    • Dijksterhuis,  A.,  Smith,  P.  K.,  Van  Baaren,  R.  B.,  &  Wigboldus,  D.  H.  (2005).  The  unconscious  consumer:  Effects  of  environment  on  consumer  behavior.  Journal  of Consumer  Psychology,  15,  193-202.     
    Recommended readings:

    • Strahan,  E.  J.,  Spencer,  S.  J.,  &  Zanna,  M.  P.  (2002).  Subliminal  priming  and  persuasion:  Striking  while  the  iron  is  hot.  Journal  of  Experimental  Social  Psychology,  38,  556-568.
    • Kahneman,  D.  (2003)  A  perspective  on  judgment  and  choice:  Mapping  bounded  rationality.  American  Psychologist,  58,  697-720.  
    • Schacter,  D.  (1999).  The  seven  sins  of  memory:  Insights  from  psychology  and  cognitive neuroscience.  American  Psychologist,  54,  182-203.
    • Bargh,  J.,  2002.  Losing  Consciousness  :  Automatic  Influences  on  Consumer  Judgement,  Behavior,  and  Motivation.  Journal  of  Consumer  Research,  29(September),  pp.280-285.

    • Restricted Not available unless any of:
      • You are a(n) Student
      • You are a(n) Teacher
      • You are a(n) Manager
      icon for activity Readings Folder
    • Restricted Not available unless: You are a(n) Student
      icon for activity L03 Starting with the mind File
      PDF document
    • icon for activity Aternative assignment 2

      If you missed the class exam on Thursday, Nov 8, you may return this assignment. Submission by November 13.

Previous section

◄Pitch session (6.11.2018)

Next section

Understanding consumer culture (13.11.2018)►