23C59000 - Consumer research, 30.10.2018-04.12.2018

Attitudes, Emotions, and Judgment (15.11.2018)

• Attitudes, Emotions, and Judgment (15.11.2018)
  

  Attitudes, Emotions, and Judgment (15.11.2018)

  
  

  Compulsory readings before class:

  • PI:
    
  • Chapter 5 The Influence of Arousal
  • Chapter 9 The Effect of Expectations

  Student presentation paper:

  
  

  • Lerner, J. S., Small, D. A., & Loewenstein, G. (2004). Heart strings and purse strings. Carryover effects of emotions on economic decisions. Psychological Science, 15, 337-341.

  Recommended readings:

  
  

  • Simonson, I. (1989). Choice based on reasons: The case of attraction and compromise effects. Journal of Consumer Research, 16, 158-174.
  • Hofmann, W., Baumeister, R. F., & Vohs, K. D. (2012). Everyday temptations: an experience sampling study of desire, conflict, and self-control. Journal of Personality and Social Psychology, 102, 1318-35.
  • Simonson, I. (1992). The influence of anticipating regret and responsibility on purchase decisions. Journal of Consumer Research, 19, 105-118.
  • Shiv, B. & Fedorikhin, A., 1999. Hear and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making. Journal of Consumer Research, 26(3), pp.278–292.

  
  

  • Restricted Not available unless any of:

    • You are a(n) Manager
    • You are a(n) Teacher
    • You are a(n) Student

    Lerner, Small & Loewenstein File

    PDF document
  • Article analysis submission Assignment
  • Student presentation submission Assignment
  • Restricted Not available unless: You are a(n) Teacher

    L05 Attitudes, Emotions, and Judgment File

    Powerpoint 2007 presentation