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23C59000 - Consumer research, 30.10.2018-04.12.2018

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Syllabus

Attitudes, Emotions, and Judgment (15.11.2018)

  • Attitudes, Emotions, and Judgment (15.11.2018)

    Attitudes, Emotions, and Judgment (15.11.2018)


    Compulsory readings before class:

    • PI:
      • Chapter 5 The Influence of Arousal
      • Chapter 9 The Effect of Expectations
    Student presentation paper:

    • Lerner, J. S., Small, D. A., & Loewenstein, G. (2004). Heart strings and purse strings. Carryover effects of emotions on economic decisions. Psychological Science, 15, 337-341.
    Recommended readings:

    • Simonson, I. (1989). Choice based on reasons: The case of attraction and compromise effects. Journal of Consumer Research, 16, 158-174.
    • Hofmann, W., Baumeister, R. F., & Vohs, K. D. (2012). Everyday temptations: an experience sampling study of desire, conflict, and self-control. Journal of Personality and Social Psychology, 102, 1318-35.
    • Simonson, I. (1992). The influence of anticipating regret and responsibility on purchase decisions. Journal of Consumer Research, 19, 105-118.
    • Shiv, B. & Fedorikhin, A., 1999. Hear and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making. Journal of Consumer Research, 26(3), pp.278–292.

    • Restricted Not available unless any of:
      • You are a(n) Manager
      • You are a(n) Teacher
      • You are a(n) Student
      icon for activity Lerner, Small & Loewenstein File
      PDF document
    • icon for activity Article analysis submission Assignment
    • icon for activity Student presentation submission Assignment
    • Restricted Not available unless: You are a(n) Teacher
      icon for activity L05 Attitudes, Emotions, and Judgment File
      Powerpoint 2007 presentation

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◄Understanding consumer culture (13.11.2018)

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Self & identity, and gender & sex(uality) & age (20.11.2018)►
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  • 23C59000 - Consumer research, 30.10.2018-04.12.2018
  • Sections
  • Welcome to Consumer Research
  • Syllabus
  • Assignments and deliverables
  • Introduction to consumer behavior and research (30.11.2018)
  • Methods and research design (1.11.2018)
  • Pitch session (6.11.2018)
  • Starting with the mind (8.11.2018)
  • Understanding consumer culture (13.11.2018)
  • Attitudes, Emotions, and Judgment (15.11.2018)
  • Self & identity, and gender & sex(uality) & age (20.11.2018)
  • Consumer socialization, social class and lifestyles, and subcultures (22.11.2018)
  • Modes of exchange (27.11.2018)
  • Global cultural flows and digital consumer behavior & research (29.11.2018)
  • Poster sessions - group projects 4.12.2018
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  • Schools
    • School of Arts, Design, and Architecture (ARTS)
    • School of Business (BIZ)
    • School of Chemical Engineering (CHEM)
    • –sGuides for students (CHEM)
    • – Instructions for report writing (CHEM)
    • School of Electrical Engineering (ELEC)
    • School of Engineering (ENG)
    • School of Science (SCI)
    • Language Centre
    • Open University
    • Library
    • Aalto university pedagogical training program
    • UNI (exams)
    • Sandbox
  • CORONAVIRUS INFO
    • Koronavirus - tietoa opiskelijalle
    • Coronavirus - information for students
    • Coronavirus - information för studerande
    • Koronaviruksen vaikutus opiskeluun: kysymyksiä ja vastauksia
    • Effects of the coronavirus on studies: questions and answers
    • Coronaviruset och studierna: frågor och svar
    • Corona help for teachers
  • Service Links
    • MyCourses
    • - Instructions for Teachers
    • - Teacher book your online session with a specialist
    • - Digital tools for teaching
    • - Personal data protection instructions for teachers
    • - Instructions for Students
    • - Workspace for thesis supervision
    • WebOodi
    • Into portal for students
    • Courses.aalto.fi
    • Library Services
    • - Resourcesguides
    • - Imagoa / Open science and images
    • IT Services
    • Campus maps
    • - Search spaces and see opening hours
    • Restaurants in Otaniemi
    • ASU Aalto Student Union
    • Aalto Marketplace
  • ALLWELL?
    • Study Skills
    • Support for Studying
    • Starting Point of Wellbeing
    • About AllWell? study well-being questionnaire
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