Self & identity, and gender & sex(uality) & age (20.11.2018)
Hein, W., Steinfield, L., Ourahmoune,
N., Coleman, C. A., Zayer, L. T., & Littlefield, J. (2016). Gender
justice and the market: a transformative consumer research perspective. Journal of Public Policy & Marketing, 35(2), 223-236.
Compulsory readings before class:- Schau, H.J., Gilly, M.C. & Wolfinbarger, M., 2009. Consumer Identity Renaissance: The Resurgence of Identity ‐ Inspired Consumption in Retirement. Journal of Consumer Research, 36(2), pp.255 –276.
- Chapter I: An Introduction to Gender in:Eckert, Penelope and McConnell-Ginet, Sally. (To appear). Language and Gender. Second Edition. Cambridge and CNew York: Cambridge University Press. (Pages 1-20 compulsory, the rest recommended.)
Student presentation paper:
- Gentry, J., & Harrison, R. (2010). Is advertising a barrier to male movement toward gender change? Marketing Theory, 10(1), 74–96
Recommended readings:
- Luedicke, Marius, K. Craig J. Thompson, and Markus Giesler (2010), “Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict,”Journal of Consumer Research, 36 (April), 1016-32
- Ahuvia, A.C., 2005. Beyond the extended self: Loved objects and consumers’ identity narratives. Journal of Consumer Research, 32(June), pp.171–84. '
- Martin,
Diane, John Schouten, and James McAlexander (2006), “Claiming the Throttle:
Multiple Femininities in a Hyper-Masculine Subculture,” Consumption, Markets
& Culture, (September), 171-205.
- Hein, W., Steinfield, L., Ourahmoune,
N., Coleman, C. A., Zayer, L. T., & Littlefield, J. (2016). Gender
justice and the market: a transformative consumer research perspective. Journal of Public Policy & Marketing, 35(2), 223-236.
Readings Folder
Student presentation + article analysis submission Assignment
- Powerpoint 2007 presentation
gender File