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23C59000 - Consumer research, 30.10.2018-04.12.2018

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Syllabus

Self & identity, and gender & sex(uality) & age (20.11.2018)

  • Self & identity, and gender & sex(uality) & age (20.11.2018)

    Self & identity, and gender & sex(uality) & age (20.11.2018)

    Hein, W., Steinfield, L., Ourahmoune, N., Coleman, C. A., Zayer, L. T., & Littlefield, J. (2016). Gender justice and the market: a transformative consumer research perspective. Journal of Public Policy & Marketing, 35(2), 223-236.
    Compulsory readings before class:

    • Schau, H.J., Gilly, M.C. & Wolfinbarger, M., 2009. Consumer Identity Renaissance: The Resurgence of Identity ‐ Inspired Consumption in Retirement. Journal of Consumer Research, 36(2), pp.255 –276. 
    • Chapter I: An Introduction to Gender in:Eckert, Penelope and McConnell-Ginet, Sally. (To appear). Language and Gender. Second Edition. Cambridge and CNew York: Cambridge University Press. (Pages 1-20 compulsory, the rest recommended.)
    Student presentation paper:

    • Gentry, J., & Harrison, R. (2010). Is advertising a barrier to male movement toward gender change? Marketing Theory, 10(1), 74–96

    Recommended readings:

    • Luedicke, Marius, K. Craig J. Thompson, and Markus Giesler (2010), “Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict,”Journal of Consumer Research, 36 (April), 1016-32
    • Ahuvia, A.C., 2005. Beyond the extended self: Loved objects and consumers’ identity narratives. Journal of Consumer Research, 32(June), pp.171–84. '
    • Martin, Diane, John Schouten, and James McAlexander (2006), “Claiming the Throttle: Multiple Femininities in a Hyper-Masculine Subculture,” Consumption, Markets & Culture, (September), 171-205.
    • Hein, W., Steinfield, L., Ourahmoune, N., Coleman, C. A., Zayer, L. T., & Littlefield, J. (2016). Gender justice and the market: a transformative consumer research perspective. Journal of Public Policy & Marketing, 35(2), 223-236.




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◄Attitudes, Emotions, and Judgment (15.11.2018)

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  • 23C59000 - Consumer research, 30.10.2018-04.12.2018
  • Sections
  • Welcome to Consumer Research
  • Syllabus
  • Assignments and deliverables
  • Introduction to consumer behavior and research (30.11.2018)
  • Methods and research design (1.11.2018)
  • Pitch session (6.11.2018)
  • Starting with the mind (8.11.2018)
  • Understanding consumer culture (13.11.2018)
  • Attitudes, Emotions, and Judgment (15.11.2018)
  • Self & identity, and gender & sex(uality) & age (20.11.2018)
  • Consumer socialization, social class and lifestyles, and subcultures (22.11.2018)
  • Modes of exchange (27.11.2018)
  • Global cultural flows and digital consumer behavior & research (29.11.2018)
  • Poster sessions - group projects 4.12.2018
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    • – Instructions for report writing (CHEM)
    • School of Electrical Engineering (ELEC)
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    • Library
    • Aalto university pedagogical training program
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    • Koronavirus - tietoa opiskelijalle
    • Coronavirus - information for students
    • Coronavirus - information för studerande
    • Koronaviruksen vaikutus opiskeluun: kysymyksiä ja vastauksia
    • Effects of the coronavirus on studies: questions and answers
    • Coronaviruset och studierna: frågor och svar
    • Corona help for teachers
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