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23E58050 - Consumer Behavior, Retail Experience and Fashion, 29.10.2018-14.12.2018

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Syllabus

General

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    General

    !!! COURSE SYLLABUS and REQUIRED READINGS

    All relevant materials, including course slides and assignment instructions, will be made available through the menu on the left. Should you have any questions, please contact Olga: olga.lavrusheva(at)aalto.fi

    COURSE TIMETABLE
    Date
    Weekday Topic Teacher
    Time
    29.10 Mon 1. Sociological perspective on fashion (I/II)
    Henri Weijo
    16:15 - 18:00
    2.11 Fri 2. Fashion system & semiotics of fashion
    Pekka Mattila
    17:00 - 19:00
    5.11 Mon 3. Sociological perspective on fashion (II/II)
    Henri 16:15 - 18:00
    9.11 Fri 4. Ownership and identity in the context of clothing  
    Laura Rosenberg + Henri
    16:15 - 18:00
    12.11 Mon Guest Lecture + panel discussion

    16:15 - 18:00
    16.11 Fri 5. Consumers as groups: demographic subcultures / consumer behavior perspective
    Henri
    16:15 - 18:00
    19.11 Mon 6. Buying, using & disposing / Consumption cycle
    Linda Turunen 16:15 - 18:00
    23.11 Fri 7. Changing spaces in fashion Alexei Gloukhovtsev + Henri
    16:15 - 18:00
    26.11 Mon 8. Fashion and digital CC Henri 16:15 - 18:00
    30.11 Fri Guest lecture
    16:15 - 18:00
    3.12 Mon Case presentations - Session I 16:15 - 19:00
    14.12 Fri Case presentations - Session II 16:15 - 19:00



    COURSE INSTRUCTORS

    Dr. Henri Weijo
    (D.Sc.) Assistant Professor in Marketing at Aalto University.

    Research interests: consumer collectives, ludic consumption, digital consumption, value co-creation, consumer creativity, and sociological analysis of consumption. Teaching and consulting expertise: marketing communications, branding, brand strategy, value-based selling, digital marketing, consumer behavior, consumer research, market research, ethnographic research, and sociological analysis of consumption.
    His research has been published in academic outlets such as Journal of Consumer Research and Journal of Business Research.


    Dr. Pekka Mattila
    (D.Sc., EMBA, M.Soc.Sc) Professor of Practice at the Department of Marketing, Associate Dean and Group Managing Director at Aalto University Executive Education.

    Research interests and specialization: leadership development, top team dynamics, strategic marketing, business model innovation, marketing communications, services, and project marketing, change management, strategy implementation, consumer research.
    Teaching: Services Marketing; Product and Brand Management; Consumer Behavior, Retail Experience and Fashion; Marketing, Strategy and Firm Performance.


    Dr. Linda Lisa Maria Turunen
    (D.Sc.) Postdoc researcher at University of Helsinki, academic with consultancy experience and a strong passion for exploration and research.

    Research interests and specialization: brand management and consumer behavior, particularly in the contexts of luxury fashion brands and perceived luxuriousness, secondhand luxury markets and upcycling.
    Linda has actively participated in numerous academic discussions by authoring academic articles and a book "Interpretations of Luxury - Exploring the Consumer Perspective", which has been published both nationally and internationally.


    Alexei Gloukhovtsev

    (M.Sc.), Doctoral candidate at the Department of Marketing. Research, consulting and teaching at the department since 2012.

    Research interests and specialization: pricing, consumer psychology, behavioral decision-making and choice behavior, consumer ethics.Teaching: 23E57000 Fashion Marketing; 23E85050 Consumer Behavior, Retail Experience, and Fashion; 23C581 Consumer Behavior.


    Laura Rosenberg
    (M.Sc.), Doctoral candidate at the Department of Marketing. Research and teaching at the department since 2018.
    Background in FMCG and retail marketing. Research interests: consumer cultures, identity and ownership.


    Olga Lavrusheva
    (M.Sc.), Doctoral candidate at the Department of Marketing. Research and teaching at the department since 2015.

    Research interests and specialization: consumer behavior, consumer psychology; health-related research.
    Teaching: 23E57000 Fashion Marketing; 23E85050 Consumer Behavior, Retail Experience, and Fashion; 23C630 Product and Brand Management.

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