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!!! COURSE SYLLABUS and REQUIRED READINGS
All relevant materials, including course slides and assignment instructions, will be made available through the menu on the left. Should you have any questions, please contact Olga: olga.lavrusheva(at)aalto.fi
| Date |
Weekday | Topic | Teacher |
Time |
|---|---|---|---|---|
| 29.10 | Mon | 1. Sociological perspective on fashion (I/II) |
Henri Weijo |
16:15 - 18:00 |
| 2.11 | Fri | 2. Fashion system & semiotics of fashion |
Pekka Mattila |
17:00 - 19:00 |
| 5.11 | Mon | 3. Sociological perspective on fashion (II/II) |
Henri | 16:15 - 18:00 |
| 9.11 | Fri | 4. Ownership and identity in the context of clothing |
Laura Rosenberg + Henri |
16:15 - 18:00 |
| 12.11 | Mon | Guest Lecture + panel discussion |
16:15 - 18:00 | |
| 16.11 | Fri | 5. Consumers as groups: demographic subcultures / consumer behavior perspective |
Henri |
16:15 - 18:00 |
| 19.11 | Mon | 6. Buying, using & disposing / Consumption cycle |
Linda Turunen | 16:15 - 18:00 |
| 23.11 | Fri | 7. Changing spaces in fashion | Alexei Gloukhovtsev + Henri |
16:15 - 18:00 |
| 26.11 | Mon | 8. Fashion and digital CC | Henri | 16:15 - 18:00 |
| 30.11 | Fri | Guest lecture |
16:15 - 18:00 | |
| 3.12 | Mon | Case presentations - Session I | 16:15 - 19:00 | |
| 14.12 | Fri | Case presentations - Session II | 16:15 - 19:00 |
Dr. Henri Weijo
(D.Sc.) Assistant Professor in Marketing at Aalto University.
Research interests: consumer collectives, ludic consumption, digital consumption, value co-creation, consumer creativity, and sociological analysis of consumption. Teaching and consulting expertise: marketing communications, branding, brand strategy, value-based selling, digital marketing, consumer behavior, consumer research, market research, ethnographic research, and sociological analysis of consumption.
His research has been published in academic outlets such as Journal of Consumer Research and Journal of Business Research.
Dr. Pekka Mattila
(D.Sc., EMBA, M.Soc.Sc) Professor of Practice at the Department of Marketing, Associate Dean and Group Managing Director at Aalto University Executive Education.Research interests and specialization: leadership development, top team dynamics, strategic marketing, business model innovation, marketing communications, services, and project marketing, change management, strategy implementation, consumer research.
Teaching: Services Marketing; Product and Brand Management; Consumer Behavior, Retail Experience and Fashion; Marketing, Strategy and Firm Performance.
Dr. Linda Lisa Maria Turunen
(D.Sc.) Postdoc researcher at University of Helsinki, academic with consultancy experience and a strong passion for exploration and research.
Research interests and specialization: brand management and consumer behavior, particularly in the contexts of luxury fashion brands and perceived luxuriousness, secondhand luxury markets and upcycling.
Linda has actively participated in numerous academic discussions by authoring academic articles and a book "Interpretations of Luxury - Exploring the Consumer Perspective", which has been published both nationally and internationally.
Alexei Gloukhovtsev
(M.Sc.), Doctoral candidate at the Department of Marketing. Research, consulting and teaching at the department since 2012.
Research interests and specialization: pricing, consumer psychology, behavioral decision-making and choice behavior, consumer ethics.Teaching: 23E57000 Fashion Marketing; 23E85050 Consumer Behavior, Retail Experience, and Fashion; 23C581 Consumer Behavior.
Laura Rosenberg
(M.Sc.), Doctoral candidate at the Department of Marketing. Research and teaching at the department since 2018.
Background in FMCG and retail marketing. Research interests: consumer cultures, identity and ownership.
Olga Lavrusheva
(M.Sc.), Doctoral candidate at the Department of Marketing. Research and teaching at the department since 2015.Research interests and specialization: consumer behavior, consumer psychology; health-related research.
Teaching: 23E57000 Fashion Marketing; 23E85050 Consumer Behavior, Retail Experience, and Fashion; 23C630 Product and Brand Management.