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23E76050 - Creativity in Marketing, 25.02.2019-22.05.2019
This course space end date is set to 22.05.2019
Search Courses: 23E76050
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Topic outline
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Select activity class schedule (modified 19.3.2019)
class schedule (modified 19.3.2019)
File
PDF
Select activity Individual assignment instructions
Individual assignment instructions
File
PDF
Select activity Group Assignment Instructions
Group Assignment Instructions
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PDF
Select activity Lecture Slides
Lecture Slides
Folder
Select activity HBR: "Better brainstorming"
HBR: "Better brainstorming"
URL
Select activity John Cleese "How to be creative" (VIMEO)
John Cleese "How to be creative" (VIMEO)
URL
Select activity Amabile - How to kill creativity
Amabile - How to kill creativity
File
PDF
Select activity Cayla and Arnould - Ethnographic learning
Cayla and Arnould - Ethnographic learning
File
PDF
Select activity Madsjberg and Rasmussen - The Human Touch
Madsjberg and Rasmussen - The Human Touch
File
PDF
Select activity Amabile - Creativity Under the Gun
Amabile - Creativity Under the Gun
File
PDF
Select activity Ethnography assignment instructions
Ethnography assignment instructions
File
PDF
Select activity Madjsberg and Rasmussen - LEGO
Madjsberg and Rasmussen - LEGO
File
PDF
Select activity HBR - 6 Product Development myths
HBR - 6 Product Development myths
File
PDF
Select activity HBR - Smarter Product Development
HBR - Smarter Product Development
File
PDF
Select activity Holt - Brands and Branding
Holt - Brands and Branding
File
PDF
Select activity Storytelling readings
Storytelling readings
Folder
Select activity Weijo et al (2018) Collective Creativity and Restaurant Day
Weijo et al (2018) Collective Creativity and Restaurant Day
File
PDF
Select activity Madjsberg and Rasmussen - Getting Creative
Madjsberg and Rasmussen - Getting Creative
File
PDF
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