Topic outline

  • Qualitative Research Methods introduces students to qualitative methods in business research, including the following topics

    • Epistemological and ontological underpinnings of qualitative research
    • Collection and analysis of appropriate qualitative empirical data
    • Evaliuation criteria for qualitative research
    • Construction of a 'research plan'

    Upon completion of the course, students will gain an understanding of major qualitative research methods and methodology and will be able to carry out empirical qualitative research. The course is designed speficically for students about to start ther Master's Thesis.

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